Grey Matter 
Take the first steps to determine if you need such tools and if so, which tool is right for you Here’s the lay of the land to get your bearings These tools do have amazing capabilities, and their sales departments will dazzle you with what’s possible. Sounds pretty slick, right? Sure is. However, lest we forget, these … Read more
Businesses are always looking for better ways to understand their customers. One of the largest interactions a buyer has with a company is with their website. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay … Read more
1. “We sent out an email but didn’t hear back from anyone.”Just because it hasn’t worked yet doesn’t mean it won’t work at all. Despite the fact that email spam is one of the most hated aspects of the marketing space, it remains one of the most effective communication platforms for B2B sales. The trick … Read more
1. 74% of marketing directors have little to no confidence they have the right technology in place to achieve their marketing goals.(Nielsen.com) It’s easy to get excited about the capabilities that some of the modern tools today offer. Email automation, lead scoring, real-time metrics… they’re all great to have – if you know what to … Read more
Pay-per-click advertising is a very reliable way to drive traffic to your website. But it’s not the silver bullet. Here are a few other ways you can supplement your PPC campaigns to improve your marketing outcomes. 1. Write pain-point content There’s only one thing your buyer cares about: solving their problems. When it comes to … Read more
Last week, we talked about landing pages and their importance for your business. Today, we are going to talk about our favorite tool out there to build them. What it is: We understand the importance of landing pages, but how do we build them, and more importantly, make them look great and work perfectly? Enter … Read more
Every business understands the hard work that goes into getting people to visit your website. The next step is to get them to convert, but how? Landing pages. What it is: A landing page is a web page that allows you to collect a visitor’s information such as name, email, and phone number. It should … Read more
Social media is everywhere in today’s world and every company is using social media platforms for advertising. Whether it’s building a brand following on their own pages or running paid ads, every ecommerce and B2C company is using it. But as a B2B, how should you be utilizing social media’s ad platforms? All Your Customers … Read more
What do all businesses need to survive? Customers. Every business needs customers to earn money and grow. Customer acquisition is the process a company follows to get new customers. A thorough customer acquisition plan would include specific goals, strategies, the necessary activities to achieve their goals, and the metrics you’ll regularly watch to know what’s … Read more
After reviewing your marketing goals, you realize you’re not meeting them. You have a great marketing team, but something is missing. You realize you need the help of an inbound marketing agency. But where do you start your search for your partner? The problem is, not all agencies are the same. Even the BEST agencies … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
