Agile Customer Acquisition™
Our proprietary framework for generating more revenue.
Stop Guessing. Start Measuring.
We drive results for our clients in the manufacturing & industrial space using a unique strategy called Agile Customer Acquisition™. This strategy is based on a framework and methodology that aligns both marketing and sales, and supports scalable, repeatable, and predictable revenue growth for your organization.
Agile Customer Acquisition™ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.
Whether it’s a seasoned manufacturing executive or a trendy ‘twenty-something’, your ideal customer likely uses multiple devices each day and a mix of work, personal, and play across several different online mediums.
Success then requires constantly moving your acquisition strategy and budget to where your customers are. Keeping your activity ‘agile’ so to speak. By changing tactics to stay where the best results are coming from, you’ll get a constant flow of ‘wins’ that you can build momentum on. It’s innovative, aggressive, and incredibly successful.
This what we at Grey Matter call Agile Customer Acquisition™.
“Win big or go home.”
There’s no hiding it; we’re extremely competitive. We love to win, and we love helping companies like yours win as well. We’re on a relentless pursuit of maximum ROI for our clients and optimize our approach to consistently over-deliver on KPIs set early in strategic meetings. We’re confident in the strategies we put together and the talent of our team to execute our engagements.
So here’s what we’ve come up with; if you’re all in, we’ll deliver a positive ROI for you during our annual engagement, on our Run Plan or above, or we’ll cut you a check for 25% of our services. It’s that simple. We’ve delivered well above 10X ROI on multiple occasions and continue to exceed our KPIs with our existing clients.
Rooted In The Brain
“It’s not rocket science, it’s neuroscience.”
At Grey Matter, we’re not only students of neuroscience, we’ve published books about it. We understand the mind of the customer and engineer our clients’ strategy around how people truly make decisions.
Are you ready to have a more meaningful and differentiated conversation with your prospects, customers, and teams? We’ve taken our learning to the next level and turned it into the foundational pillar that enables salespeople, marketers, and organizations to do just that.
We think differently. We think deeply. And we apply that thinking to build sales and marketing strategies that result in unprecedented revenue growth.
Deep Research & Strategy Development
First, we listen and learn from you. Then, we do a parallel deep dive on the current state of the business, macro & micro-trends, a competitive analysis, and more to formulate and present an Agile Customer Acquisition™ strategy specifically for your business. All of this occurs within the first month of our engagement.
Implementation Of Tools & Technology
We’re experts in technology and without bias. We’ll also ensure you’re leveraging every piece of marketing & sales technology that will enable both teams to be highly effective – without overcomplicating your current technology stack.
Agile Customer Acquisition™ Execution
Once research, strategy, and implementation are complete, we’re ready to execute. We’ll activate many of our activities in a parallel manner, ensuring we move fast, but stay in control of the process. Smarter, not harder. This happens on an ongoing, monthly basis.
Measure, Learn, Iterate, & Repeat
We measure everything. We then make sound decisions based on data to change, increase, or re-organize our customer acquisition strategy as we continue to move forward. We repeat this feedback loop for all of our acquisition channels.