We drive results for our clients using a unique strategy called Intelligent Acquisition™. This strategy is based on a framework and methodology that aligns both marketing and sales and supports scalable, repeatable, and predictable revenue growth for your organization.
Intelligent Acquisition uses a combination of marketing and sales activities to simultaneously attack your market from every angle. We move quickly, learn continuously and optimize accordingly, so you get results like you’ve
never seen before.
Success requires continually moving your acquisition strategy and budget to where your customers are because every program is unique. We evaluate your addressable market and determine where and how to most efficiently and effectively reach your buyers. Then we let the market tell us where to pivot, where to double down, and where to introduce new strategies. This flexible framework means we can build momentum as we learn and keep driving success together. It’s innovative, aggressive, and incredibly successful.
This is what we at Grey Matter call Intelligent Acquisition.
“Win big or go home.”
There’s no hiding it; we’re extremely competitive. We love to win, and we love helping companies like yours win as well. We’re confident in the strategies we put together and the talent of our team to execute our engagements. This is what our clients have to say about where we shine:
“Our team lead keeps pushing the ‘why’ – he is literally helping to write the website copy because he so understands our business and who we are and what we do.”
“No other agency resonated the way Grey Matter did from the first touch to the first engagement with the sales rep. This aligned with what I wanted for my customers.”
“My team lead has gone above and beyond. He said, ‘Girl, we have a website issue – it’s not horrible, but we need to be more clear with our language to our prospects.’ He has written the first drafts. I don’t even know if that’s a service I’m paying for. He’s above and beyond. He’s truly a partner. He’s part of my marketing team that I don’t have.”
Clients can get everything they need from Grey Matter’s integrated Intelligent Acquisition approach. Different to a point-solution, we offer an omnipresent, omnichannel approach that creates a surround sound to grab the attention of your ideal customers and compel them to engage.
Rooted in the Brain
“It’s not rocket science; it’s neuroscience.”
At Grey Matter, we understand the mind of the customer and engineer our clients’ strategy around how people truly make decisions.
Are you ready to have a more meaningful and differentiated conversation with your prospects, customers, and teams? We think differently. We think deeply. And we apply that thinking to build sales and marketing strategies that result in unprecedented revenue growth. Our ultimate goal is to remove friction in the sales process and accelerate buying decisions by convincing your audience that you are the best choice.
Plan: Discovery and Strategy Development
Our approach begins with context setting to understand the company, category, competition, and customer. We then develop the Intelligent Acquisition plan informed by insights and white-space opportunities. In these first 30 days, our goal is to identify information and insights to create positioning, messaging, and programs that make you the obvious choice.
Build: Implementation of Tools and Technologies
We have two key activities in this phase: we begin developing assets based on the approved Intelligent Acquisition Plan and approved problem-solution message framework, and we work together on the underlying technology enablers for the program. We’re experts in technology and without bias. We’ll ensure you’re leveraging every relevant piece of marketing and sales technology that enable both teams to be highly effective – without overcomplicating your current technology stack.
Run: Intelligent Acquisition Execution
Once discovery, strategy, and implementation are complete, we’re ready to execute. We’ll activate many of our activities in a parallel manner, ensuring we move fast, but stay in control of the process. Smarter, not harder. We’ll plan 90-day cycles that enable us to reprioritize activities based on your dynamic business needs and in-market performance.
Measure, Learn, Iterate, and Repeat
We measure everything. We then make sound decisions based on data to change, increase, or re-organize our customer acquisition strategy as we continue to move forward. We repeat this feedback loop for all our acquisition channels.
Delivering an unfair advantage is what we do; Intelligent Acquisition is how we do it. It encapsulates our innovative approach and reflects the essence of our brand.
Customer acquisition is the process of attracting and converting traffic into leads. This process works best when it’s driven by “intelligence” — strategic insights, data-driven decision-making, and a deep understanding of the client’s business and their ideal customers.
As our brand name suggests, our approach is rooted in intellectual rigor. Just as grey matter in the brain is associated with processing information, making decisions, and controlling actions, we leverage our collective knowledge, skills, and experience to deliver extraordinary results for our clients. We employ advanced digital marketing strategies, innovative technology solutions, and a relentless drive for continuous learning and improvement. We harness the power of data, delve deep into market trends and customer behavior, and embrace innovative technologies to identify new possibilities.
In essence, Intelligent Acquisition represents our commitment to applying deep thinking, strategic analysis, and smart technology to the challenge of customer acquisition. It is our promise to our clients that we will use every tool at our disposal to help them gain a competitive edge and accelerate their growth potential.