Sales and Marketing Alignment Insights

Sales Enablement for Manufacturing: A Smarter Way to Shorten Sales Cycles and Close More Deals

Sales Enablement for Manufacturing to Close More Deals

When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.

Common Mistakes to Avoid in Manufacturing Marketing

Avoid Mistakes in Manufacturing Marketing

How Can Technology Help Salespeople Be More Efficient?

Technology has revolutionized every aspect of business operations, including sales. Salespeople can leverage technology to become more efficient, productive, and successful. In this article, we’ll discuss some ways salespeople can use technology to increase their efficiency. Customer Relationship Management (CRM) software is an essential tool for salespeople. It allows them to keep track of customer … Read more

What Makes a Great B2B Salesperson?

A great salesperson is someone who possesses a unique set of skills and qualities that enable them to connect with customers, build trust, and ultimately drive sales. While sales is often seen as a natural talent, there are certain traits and behaviors that can be developed and honed over time. In this article, we will … Read more

Understanding the Benefits of a CRM

Customer relationship management (CRM) software is a powerful tool for businesses of all sizes. Among its many benefits, a sales CRM can help companies streamline their sales processes, improve customer relationships, and increase revenue. In this article, we will explore some of the key benefits of a sales CRM in more detail. A sales CRM … Read more

Why Sales & Marketing Needs Alignment

Sales and marketing teams are essential components of any successful business. While they often operate independently, the alignment of these teams can result in numerous benefits that can positively impact the bottom line. In this essay, we will explore the various benefits that come with aligning sales and marketing teams and how they can help … Read more

Why ‘Problem-Solution’ Messaging Is So Powerful

Problem-solution messaging is a powerful tool for communication because it addresses a specific need or pain point that the target audience is facing and provides a solution to that problem. The messaging is focused and tailored to the specific audience, and it highlights the benefits of the solution being offered. There are several reasons why … Read more

Why Lead Response Time Is So Important To Your Revenue

Why Lead Response Time Is So Important To Your Revenue Consumers can be impatient creatures, and you should never assume that a seemingly acquired lead is willing to wait around until you and your team are ready to present their next step. In this article, we’ll look at why lead response time is so important … Read more

4 Simple Tips For Sales & Marketing Alignment

If you often feel like your sales and marketing teams are not working properly with each other, you may be wondering how you can align their goals – and benefit from more sales. Here are a few simple tips. 1. Maintain Constant Contact Between Sales And Marketing Communication is the most essential part of any … Read more

4 Broken Commandments of Marketing

Marketing is often met with hostility and a lack of sincerity. That’s because a lot of waste happens in this department. When done effectively, marketing can have a profound impact on helping sales close more deals. However, if not approached strategically and not measured properly, you will, in fact, just waste your money. This is … Read more

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