How Can Technology Help Salespeople Be More Efficient?

Technology has revolutionized every aspect of business operations, including sales. Salespeople can leverage technology to become more efficient, productive, and successful. In this article, we’ll discuss some ways salespeople can use technology to increase their efficiency. Customer Relationship Management (CRM) software is an essential tool for salespeople. It allows them to keep track of customer … Read more

Understanding the Benefits of a CRM

Customer relationship management (CRM) software is a powerful tool for businesses of all sizes. Among its many benefits, a sales CRM can help companies streamline their sales processes, improve customer relationships, and increase revenue. In this article, we will explore some of the key benefits of a sales CRM in more detail. A sales CRM … Read more

Why Sales & Marketing Needs Alignment

Sales and marketing teams are essential components of any successful business. While they often operate independently, the alignment of these teams can result in numerous benefits that can positively impact the bottom line. In this essay, we will explore the various benefits that come with aligning sales and marketing teams and how they can help … Read more

4 Broken Commandments of Marketing

Marketing is often met with hostility and a lack of sincerity. That’s because a lot of waste happens in this department. When done effectively, marketing can have a profound impact on helping sales close more deals. However, if not approached strategically and not measured properly, you will, in fact, just waste your money. This is … Read more

How B2B Companies Can Better Align Their Sales and Marketing Efforts

One of the biggest challenges facing B2B companies is the problem of aligning both sales and marketing efforts to create a more integrated, customer-centric buyer’s journey. While many marketing and sales departments (should) have begun communicating with each other more, it’s still difficult to create a seamless relationship between both sales and marketing strategies. In … Read more

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Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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