Beyond Media Spend:Budgeting for Martech, Personnel, and Agency Support in B2B Marketing
When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.
Reverse-Engineering Your Marketing Budget:
A Step-by-Step Guide to Hitting Revenue Goals Budgeting for marketing is no small task. There are many moving parts, and…
Grey Matter Earns Spot on INC 5000 List for Second Consecutive Year
Ranked #1023 for 2024, Continuing a Legacy of Growth and Client Success August 14, 2024 – Grey Matter, one of…
Sales Enablement for Manufacturing
The manufacturing industry is at a crossroads where technology and evolving market demands are driving rapid changes. To remain competitive,…
Top 5 Digital Marketing Strategies for Manufacturing Companies
The manufacturing industry is evolving, and digital marketing has become a key factor for companies looking to expand their reach…
How To Align Sales & Marketing In Manufacturing
Keeping your sales and marketing strategies on the same page can often feel like an overwhelming challenge, especially when you…
Strategic Digital Marketing Budgeting for a Successful 2024
You’re staring at ambitious growth targets for 2024, and the task of shaping a marketing budget to hit these numbers…
Grey Matter Makes Inc. Magazine’s List of the Midwest Region’s Fastest-Growing Private Companies
Inc. magazine today revealed that Grey Matter is No. 95 on its third annual Inc. 5000 Regionals: Midwest list, the…
