The manufacturing industry has changed. Buyers no longer make decisions based on generic pitches or product-heavy presentations. With more information at their fingertips, they expect tailored, insight-driven engagement that addresses their specific challenges and buying criteria.
Marketing to manufacturers comes with unique challenges, and many businesses fall into the same pitfalls. Whether you’re a seasoned expert or novice, avoiding common mistakes can significantly impact your manufacturing marketing success.
Are you keeping up with the changes in this industry? Too often, manufacturers focus only on their products or rely on outdated marketing techniques (like trade shows) that may no longer resonate with today’s B2B buyers. To create an effective marketing strategy for manufacturers, you must adapt to industry shifts and prioritize engagement through modern digital strategies.
Technology has revolutionized every aspect of business operations, including sales. Salespeople can leverage technology to become more efficient, productive, and successful. In this article, we’ll discuss some ways salespeople can use technology to increase their efficiency. Customer Relationship Management (CRM) software is an essential tool for salespeople. It allows them to keep track of customer … Read more
A great salesperson is someone who possesses a unique set of skills and qualities that enable them to connect with customers, build trust, and ultimately drive sales. While sales is often seen as a natural talent, there are certain traits and behaviors that can be developed and honed over time. In this article, we will … Read more
Customer relationship management (CRM) software is a powerful tool for businesses of all sizes. Among its many benefits, a sales CRM can help companies streamline their sales processes, improve customer relationships, and increase revenue. In this article, we will explore some of the key benefits of a sales CRM in more detail. A sales CRM … Read more
Sales and marketing teams are essential components of any successful business. While they often operate independently, the alignment of these teams can result in numerous benefits that can positively impact the bottom line. In this essay, we will explore the various benefits that come with aligning sales and marketing teams and how they can help … Read more
Problem-solution messaging is a powerful tool for communication because it addresses a specific need or pain point that the target audience is facing and provides a solution to that problem. The messaging is focused and tailored to the specific audience, and it highlights the benefits of the solution being offered. There are several reasons why … Read more
Why Lead Response Time Is So Important To Your Revenue Consumers can be impatient creatures, and you should never assume that a seemingly acquired lead is willing to wait around until you and your team are ready to present their next step. In this article, we’ll look at why lead response time is so important … Read more
How ready is your sales team to absorb the value of sales training? Buyer beware, before you invest time and money into “rallying the troops” for 2021, you’ll want to consider the full strategic approach to determine if training is your first step. Demand for sales training and sales coaching is high: There are tens of … Read more
If you have been rejected by a prospect initially, you may make the mistake of giving up too soon or trying to oversell. Both giving up and overselling can be quite damaging to a sales relationship. In order to get a unresponsive prospect to talk to you, you have to follow up in the right … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was named the 9th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
© 2025 Grey Matter. All Rights Reserved. | Privacy Policy