The Benefits Of Email Marketing

Email marketing is a powerful tool for businesses to connect with their target audience and achieve their marketing objectives. It involves sending commercial messages to a group of people via email, with the intention of promoting a product or service, building brand awareness, driving sales, and fostering customer loyalty. Here are some of the benefits … Read more

What You Need To Know About Email Marketing

Email Marketing - what you need to know

Email Marketing: What You Need to Know Email marketing. We’ve said it before and we are going to repeat it: email is not dead. It remains one of the most effective ways to communicate to your customers and target customers. In fact, according to Snov.io, 89% of marketers use email as the primary channel for … Read more

What is Automated Lead Nurturing?

So you’re doing a fantastic job of attracting visitors to your company’s website and then converting those visitors into leads via calls-to-action and landing pages. But what do you do next? Manually building, sending, and tracking additional follow up emails to nurture your leads toward closed business is way too time-consuming. That’s where automated lead nurturing comes in. … Read more

3 Simple Ways to Increase Your Email Open Rate

Email marketing is an incredibly powerful tool for both B2B and B2C companies. It helps you keep in touch with your customers and maintain a strong client relationship. It works because it helps you reach them in a place they visit every day – their inbox. But once your email reaches their inbox, how do … Read more

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Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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