Grey Matter Makes Inc. Magazine’s List of the Midwest Region’s Fastest-Growing Private Companies

Inc 5000 Midwest Regionals Image with Grey Matter's Logo

Inc. magazine today revealed that Grey Mtter is No. 95 on its third annual Inc. 5000 Regionals: Midwest list, the most prestigious ranking of the fastest-growing Midwest private companies, based in Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, North Dakota, Nebraska, Ohio, South Dakota, and Wisconsin. Born of the annual Inc. 5000 franchise, this regional … Read more

Why Having Centralized Data Is Important For A Business

Laptop with Google Analytics Report

Centralized data for sales and marketing refers to the consolidation of all customer data and insights into a single system or platform. This approach allows businesses to access a complete view of their customer base, which can be used to inform sales and marketing strategies. In this article, we’ll discuss the benefits of having centralized … Read more

Why Your Marketing Technology Stack is So Important

No matter what business you may be in, your marketing technology stack is a critical part of your success and is a big determining factor in the effectiveness of your advertising and marketing efforts. What is a marketing technology stack and why does it matter? What Is A Marketing Technology Stack? What Are Its Components? … Read more

3 Reasons You Should be Using Chat in Your Acquisition Strategy

Online chat use for customer communication is becoming increasingly common. In 2009, around 38% of all internet users regularly made use of chat features. By 2015, that number had risen to 65% – due to the influence of social media, chat services like Facebook Messenger, and widespread adoption of smartphones. Obviously, online chat isn’t going anywhere any … Read more

3 Ways AI Will Impact Marketing

It is an exciting time to be passionate about technology and the pace it’s evolving at. Artificial Intelligence, machine learning, algorithms, and more continue to truly transform industries. If we look at current trends where AI is leveraged (healthcare, finance, and more), we can’t help but ask; how will AI impact marketing? Here are 3 areas where … Read more

3 Free Mobile Sales Apps You Should Be Using

1) “Sales” by HubSpot – With “Sales” by HubSpot email tracking, you get live notifications when someone opens or clicks on one of your emails. You’ll know when, how many times, where, and from what device they opened your email. A great strategy when using Sales to immediately call your prospect when you’ve been notified that they … Read more


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