No matter what business you may be in, your marketing technology stack is a critical part of your success and is a big determining factor in the effectiveness of your advertising and marketing efforts. What is a marketing technology stack and why does it matter? What Is A Marketing Technology Stack? What Are Its Components? … Read more
Online chat use for customer communication is becoming increasingly common. In 2009, around 38% of all internet users regularly made use of chat features. By 2015, that number had risen to 65% – due to the influence of social media, chat services like Facebook Messenger, and widespread adoption of smartphones. Obviously, online chat isn’t going anywhere any … Read more
It is an exciting time to be passionate about technology and the pace it’s evolving at. Artificial Intelligence, machine learning, algorithms, and more continue to truly transform industries. If we look at current trends where AI is leveraged (healthcare, finance, and more), we can’t help but ask; how will AI impact marketing? Here are 3 areas where … Read more
1) “Sales” by HubSpot – With “Sales” by HubSpot email tracking, you get live notifications when someone opens or clicks on one of your emails. You’ll know when, how many times, where, and from what device they opened your email. A great strategy when using Sales to immediately call your prospect when you’ve been notified that they … Read more
In the hyper-competitive world of modern marketing, businesses need to make use of advanced technology to gain an edge over the competition. Marketing automation is one of the most popular ways to do this. In the last 5 years or so, adoption of marketing automation tools and software has increased 11x among B2B marketers. It’s estimated that … Read more
