How to Optimize Your Website’s UX with Digital Tools

Businesses are always looking for better ways to understand their customers. One of the largest interactions a buyer has with a company is with their website.

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. First impressions are powerful, and making sure your website is optimized for user experience can be the difference between a new customer or a lost lead.

Do you want to optimize your website but you aren’t sure where to start? Enter Hotjar Insights.

What it is:

Hotjar is a website plugin that helps you better understand how your visitors use your website. From mouse and click tracking, to insight on time spent on each page, Hotjar helps you understand what your visitors are interested in and where you may be falling short.

Check out all the features:

Who it’s for:

Hotjar was built for marketers, product managers, and UX designers looking to update their website, understand how users interact with their site, or understand their audience better.

Hotjar can be used to collect data on many things including:

  •  heatmaps of clicks, movements, and scrolling
  • visitor recordings to understand how they interact with your site
  • how to improve your conversion funnel
  • form analysis
  • collecting user feedback
  • surveys
  • recruiting test users

How it works:

Hotjar is simple. It’s a few lines of HTML you install on the back end of your website and it starts tracking for you and sends the information straight to your account. As soon as a visitor enters your site, it begins tracking their scrolling, mouse movement, and clicks. It even tracks how long someone lingers on each section to offer insight on whether the information may be confusing or very interesting.

When you log in to your account, you can replay tracking videos and even share them with your team for strategizing. You can even allow visitors and team members leave notes on the pages that you can review later.

All of this leads to website and conversion funnel optimization, and effectively, more sales.

How we’re using it:

We are using Hotjar for our own website and conversion funnel optimization. We use the navigation tracking tools to understand where our visitors spend the most time on our website and where we can improve content to make a strong impact.

In conjunction with Google Analytics, it also helps us understand what users are looking for so we can always keep our content fresh and relevant. Overall, it has allowed us to put out a strong website that optimizes user engagement.

Do you want to implement Hotjar for your website too? Get in touch with us today to find out how.

Let’s Talk.

Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

Technology Partners