Effective Lead Generation Tactics to Attract and Win Customers

Lead Generation Tactics from Grey Matter

When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.

Reasons Why Customer Acquisition Tactics Fail in B2B

Custom Acquisition Tactics Fail - Find Out Why

When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.

What is Agile Acquisition?

We drive results for our clients in any market using a unique strategy called Agile Acquisition. ‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen … Read more

3 Reasons You Should be Using Chat in Your Acquisition Strategy

Online chat use for customer communication is becoming increasingly common. In 2009, around 38% of all internet users regularly made use of chat features. By 2015, that number had risen to 65% – due to the influence of social media, chat services like Facebook Messenger, and widespread adoption of smartphones. Obviously, online chat isn’t going anywhere any … Read more