Marketing For Sales Leaders

How About More Sales-Qualified Leads to Crush This Year’s Quota?

Our goal is to support sales leaders by priming the pump and making their job a bit easier and more rewarding.

We Give You More Opportunities for Success.

In our experience, the most successful customer acquisition programs have one thing in common: strategic alignment between marketing and sales. The sales team has critical insights regarding messaging and positioning, understanding prospect pain points, objections, and information buyers need to make a purchase decision. The marketing team provides surround-sound support for sales by getting messages in front of prospects and ensuring the content is relevant and helpful and that the brand is distinct and memorable. It’s a winning combination when we can leverage the collective experience and intelligence of the sales and marketing teams.

When we kick off the relationship, we’ll organize a workshop with sales and other stakeholders focused on the ideal customer. We’ll ask questions such as:

How would you describe your ideal customer?
What problems do you solve for them?
Are you uniquely positioned to address their challenges?
What would help reduce friction in the buying journey?

What messages resonate when you are speaking with prospects?
What are the “aha” moments?
Where is your opportunity to steal share?
Which competitor do you bump up against the most and why?

Trusted by Hundreds of B2B Companies and Counting. Don’t Just Take Our Word for It:

“Working with Grey Matter has transformed the way we do business. We can now source and validate more leads, maintain client relationships appropriately, and maximize efficiency to close more deals! Under Grey Matter’s guidance, our company competes, outshines, and wins against some of the largest companies in our industry…Grey Matter is exactly what our business needed.”

– Sales & Marketing Coordinator

Mark S.

Global Packaging & Print Manufacturer

“We met with Grey Matter when we were seeking an inbound marketing partner to deliver growth in new channels. After meeting with Grey Matter, it was clear to us that we were working with a company that understood our business, and had a clearly defined strategy to deliver a solution that would accelerate our growth.”

– Director of New Business Development

Kate S.

National Promotional Products Company

“Working with Grey Matter has transformed the way we do business. We can now source and validate more leads, maintain client relationships appropriately, and maximize efficiency to close more deals! Under Grey Matter’s guidance, our company competes, outshines, and wins against some of the largest companies in our industry…
Grey Matter is exactly what our business needed.”

– Sales & Marketing Coordinator

Kate S.

National Promotional Products Company

Grey Matter Delivers Results, Not Vanity Metrics.

108 New Deals and $8.5 Million in Revenue

A B2B manufacturer generated $8.5 million in revenue and invested only $40,500 with Grey Matter. We want you to be next.

228 Leads in 2.5 Months

We helped a B2B industrial company execute its first strategic paid campaign, resulting in 228 sales-qualified leads in less than three months.

38% Increase Year over Year in Leads

We reduced the overall annual marketing budget by 45% for a B2B company in the service industry, helping it to do more with less.

14.52x Engagement ROI

A B2B promotional products company realized a 14.52x ROI after we implemented our unique customer acquisition methodology in its business.

The Agency of the Future Is Us.

If you’re faced with any of the three headwinds below, it’s time for a conversation with us.

You Need Expertise

You need digital marketing expertise across many channels to surround your prospects and drive engagement. Hiring a marketing team or piecing together a partner solution can be expensive. With Grey Matter, you can access a full-time expert team at a fraction of the cost.

You Need Speed

You need someone to help you run hard at marketing, demand generation, and customer acquisition initiatives — yesterday. Whether it’s internal pressure, competitive threats, or opportunities in the marketplace, we’ll help you move quickly.

You Need Results

If you’re spending money, you should see a return on that capital, right? We have a proven approach to deliver your unfair advantage.

Frequently Asked Questions

How Will You Work with Me, the Sales Leader?

Our senior leadership team is comprised of ex-sales leaders turned marketers. We understand the role marketing should be playing to support you and your team with hitting your goals. We mandate a clear line of communication and, at minimum, one-hour monthly closed-loop reporting calls. In these calls, we'll share what we're seeing, what's working, and what isn't. At the same time, we ask you to do the same. Ensuring you have a healthy pipeline of quality leads is our number one goal.
Will I Have Visibility into What You're Doing?

Transparency and communication are key to any great relationship. Leadership will have access to 24/7, real-time customer acquisition dashboards. These dashboards will show you all the lead-generation KPIs that we are executing against and holding ourselves accountable to. Of course, if there's ever a question, we're always a phone call or email away.
Do You Work with My Competitors?

We only work with one company in a respective industry. If we're already working with one of your competitors, we won't let you know who, but we will be transparent and share that we're not a good fit. If we aren't working with anyone in your industry, we set up self-imposed non-competes and work to ensure you win.
Do You Have Experience in My Industry?

We've worked with over 100 B2B companies; trust us, we've seen the world's most complex, niche businesses. Odds are we'll have no issue accelerating our learning curve in your industry. Everyone thinks they're special, but most customer acquisition similar.