Pricing tier illustration on a dark background showing five ascending columns labeled Growth, Branding, CRM, ABM, and Custom with price tag icons, a modular add-ons connector, and a bar chart with upward arrow in yellow-green.
Pricing

Two pricing models. One transparent philosophy.

Ongoing engagements for ongoing demand. Custom-quoted projects for the foundational work. Both built around what’s actually included, not what’s marked up.

See all pricing →Talk to the team →
How We Price

Four principles. Every engagement.

Whether you’re on an ongoing engagement or a custom-quoted project, the pricing philosophy is the same.

01.No media markup

We don’t take a percentage of your ad spend. Your media budget goes to media. Our fee is for the work we do.

02.No long contracts

Ongoing engagements run in 90-day sprints. Custom-quoted projects are priced and scoped upfront.

03.Bundled pricing

Strategy, creative, copy, and channel management are bundled. No surprise scope creep, no à la carte fee schedule.

04.Pricing that scales with results

Stack ongoing engagements and earn discounts. Scope custom-quoted projects in phases to spread investment over the work.

Five pricing tracks

Pick the track that fits your work.

Every Grey Matter service is priced one of two ways. Pick the page that matches the work you’re scoping.

Ongoing Engagement

Growth Marketing

$9,900
per strategy / per month

Strategy-based pricing.

Four campaign strategies, each built for a specific buyer barrier. Pick one, or stack and save up to 20%. Strategy, creative, copy, and channel management all included.

See growth marketing pricing →
Ongoing Engagement

Sales Enablement

$9,900
per month

The system that closes what marketing creates.

Standalone, or layered onto any growth marketing strategy. Buying committee maps, competitive toolkits, qualification frameworks, outreach sequences, talk tracks, CRM structure, and reporting dashboards.

See sales enablement pricing →
Custom Quote

B2B Branding

Custom
scoped per engagement

Brand strategy projects, scoped to your market.

Positioning, messaging, visual identity, and brand architecture projects priced to the depth of the work. Brand audits, repositioning sprints, and full identity systems all available.

See branding pricing →
Custom Quote

CRM & MarTech

Custom
scoped per engagement

HubSpot and revenue ops, scoped to your stack.

Implementation, migration, optimization, and ongoing administration. Pricing depends on tech stack complexity, data volume, integration depth, and team enablement needs.

See CRM pricing →
Custom Quote

Web Development

Custom
scoped per project

Conversion-focused websites, scoped to the build.

Marketing sites, full rebuilds, and ongoing iteration. Pricing depends on page count, content production needs, design depth, and platform requirements.

See web development pricing →
Combined Engagements

Most teams use a combination.

A common pattern: scope a custom-quoted Web Development project to launch a new conversion-focused site, lay down a CRM foundation that captures every signal, then layer growth marketing strategies on top to drive qualified traffic. Branding work often runs in parallel when positioning needs to shift. We’ll structure the proposal so it reflects how the work actually fits together, not how it’s listed on five separate pages.

Scope a combined engagement →
Common Questions

Pricing model questions, answered.

Growth Marketing and Sales Enablement run as ongoing engagements because the work compounds in 90-day cycles. Branding, CRM, and Web Development are project-based because the scope and timeline depend heavily on what you’re trying to build.
Yes. Most engagements include both. A common pattern: scope a Web Development project to launch a new conversion-focused site, then layer growth marketing strategies on top to drive qualified traffic to it.
Stacking discounts across ongoing engagements are automatic. For combined engagements that include custom-quoted work, we’ll structure the proposal to reflect efficiencies in the team capacity and shared discovery.
If you have ongoing demand-generation needs, ongoing engagements are the right fit. If you have a defined project with a beginning, middle, and end, custom-quoted is the right model. We’re happy to walk through both in a scoping conversation.

Not sure which pricing model fits? Let’s scope it together.

Tell us about the work. We’ll point you to the right pricing model and structure a proposal that fits.

Let’s chat →How we work →