How to Improve Your B2B Marketing Funnel

We’ll give it to you straight: no secret formula or magic solution will bring a sudden influx of customers to your business. There are no shortcuts or quick fixes that can help you boost your marketing efforts. It’s a long and steady ride that takes testing, experimenting, adjusting, and plenty of patience for results to … Read more

The Importance of Understanding Your Buyer’s Journey

In sales basics, everyone learns about the “buyer’s journey,” the path a lead takes to become a client. Starting with the awareness stage, moving through the consideration stage, and ending with the decision stage. But truly understanding the psychology behind the buyer’s journey can help your sales team send the right message at the right … Read more

What is Marketing Automation?

Marketing Smarter, Not Harder Gone are the days of hand-typing each email, each personal message, posting each social media engagement. In the current state of marketing, you need to move as fast as the world does to stay ahead, or at least caught up. As your business grows, so should your marketing techniques. Enter marketing … Read more

Marketing Automation Software: Friend or Foe?

Take the first steps to determine if you need such tools and if so, which tool is right for you Here’s the lay of the land to get your bearings These tools do have amazing capabilities, and their sales departments will dazzle you with what’s possible. Sounds pretty slick, right? Sure is. However, lest we forget, these … Read more

Let’s Talk.

Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

Technology Partners