We’ll give it to you straight: no secret formula or magic solution will bring a sudden influx of customers to your business. There are no shortcuts or quick fixes that can help you boost your marketing efforts. It’s a long and steady ride that takes testing, experimenting, adjusting, and plenty of patience for results to … Read more
The buyer’s journey, especially in the B2B world, is long, complex, and often involves many decision makers. Depending on where your prospects fall in the sales funnel, you need to tailor your content to those stages to make sure they are receiving the right message at the right time. When you meet people where they … Read more
In sales basics, everyone learns about the “buyer’s journey,” the path a lead takes to become a client. Starting with the awareness stage, moving through the consideration stage, and ending with the decision stage. But truly understanding the psychology behind the buyer’s journey can help your sales team send the right message at the right … Read more
Marketing Smarter, Not Harder Gone are the days of hand-typing each email, each personal message, posting each social media engagement. In the current state of marketing, you need to move as fast as the world does to stay ahead, or at least caught up. As your business grows, so should your marketing techniques. Enter marketing … Read more
Take the first steps to determine if you need such tools and if so, which tool is right for you Here’s the lay of the land to get your bearings These tools do have amazing capabilities, and their sales departments will dazzle you with what’s possible. Sounds pretty slick, right? Sure is. However, lest we forget, these … Read more
Marketing is a very old tradition, as is sales. One can imagine salesmen haggling with customers in the marketplaces of ancient Babylon. Where there is trade, there is sales. In the early 20th century, one Frank Hutchinson Dukesmith wrote an article for Salesmanship Magazine that presented the first break-down of the buyer’s journey. He used the acronym … Read more
In the hyper-competitive world of modern marketing, businesses need to make use of advanced technology to gain an edge over the competition. Marketing automation is one of the most popular ways to do this. In the last 5 years or so, adoption of marketing automation tools and software has increased 11x among B2B marketers. It’s estimated that … Read more
