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Sales Enablement for Manufacturing

Two people sitting at a desk learning about sales enablement for manufacturing.

The manufacturing industry is at a crossroads where technology and evolving market demands are driving rapid changes. To remain competitive, manufacturers must leverage cutting-edge strategies and tools to enhance their sales performance. One such powerful strategy is sales enablement for manufacturing. This comprehensive approach optimizes sales processes, enhances messaging, and leverages technology and data to … Read more

Top 5 Digital Marketing Strategies for Manufacturing Companies

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The manufacturing industry is evolving, and digital marketing has become a key factor for companies looking to expand their reach and drive business growth. With more buyers turning to the internet to research products and make purchasing decisions, now is the time for manufacturers to hone in on their digital marketing for manufacturing presence and … Read more

How To Align Sales & Marketing In Manufacturing

team at manufacturing firm

Keeping your sales and marketing strategies on the same page can often feel like an overwhelming challenge, especially when you hire a marketing agency. For manufacturing companies, despite the common goal of driving business growth and expanding projects with current customers while acquiring new ones, it can be difficult to align both sales and digital … Read more

The Benefits Of Email Marketing

Email marketing is a powerful tool for businesses to connect with their target audience and achieve their marketing objectives. It involves sending commercial messages to a group of people via email, with the intention of promoting a product or service, building brand awareness, driving sales, and fostering customer loyalty. Here are some of the benefits … Read more

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Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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