CEOs - B2B Customer Acquisition Agency

Let’s Unlock Your Unfair Advantage.

We help you stay ahead of the competition with smarter insights, crisper messaging, deeper capabilities, and a well-orchestrated sales and marketing processes. We call this Intelligent Acquisition™.

We Ensure Your Company Is Executing Best and Next Practices.

We’re your dedicated digital marketing team. We administer best practices, implement the latest technology, and execute proven strategies. Our obsession is your competitive advantage. The best part? We deliver an entire team at a fraction of the cost of one full-time hire.

Trusted by Hundreds of B2B Companies and Counting. Don’t Just Take Our Word for It.

“We met with Grey Matter when we were seeking an inbound marketing partner to deliver growth in new channels. After meeting with Grey Matter, it was clear to us that we were working with a company that understood our business, and had a clearly defined strategy to deliver a solution that would accelerate our growth.”

Mark S. – Director of New Business Development
Global Packaging and Print Manufacturer

If You Want to Build Real Business Value, You’ve Come to the Right Place.

108 New Deals and $8.5 Million in Revenue

A B2B manufacturer generated $8.5 million in revenue and invested only $40,500 with Grey Matter. We want you to be next.

228 Leads in 2.5 Months

We helped a B2B industrial company execute its first strategic paid campaign, resulting in 228 sales-qualified leads in less than three months.

38% Increase Year over Year in Leads

We reduced the overall annual marketing budget by 45% for a B2B company in the service industry, helping it to do more with less.

14.52x Engagement ROI

A B2B promotional products company realized a 14.52x ROI after we implemented our unique customer acquisition methodology in its business.

The Agency of the Future Is Us.

If you’re faced with any of the three headwinds below, it’s time for a conversation with us.

You Need Expertise

You need digital marketing expertise across many channels to surround your prospects and drive engagement. Hiring a marketing team or piecing together a partner solution can be expensive. With Grey Matter, you can access a full-time expert team at a fraction of the cost.

You Need Speed

You need someone to help you run hard at marketing, demand generation, and customer acquisition initiatives — yesterday. Whether it’s internal pressure, competitive threats, or opportunities in the marketplace, we’ll help you move quickly.

You Need Results

If you’re spending money, you should see a return on that capital, right? We have a proven approach to deliver your unfair advantage.

Frequently Asked Questions

Talk to Me About Your ROI Guarantee

We guarantee an ROI on our highest-tiered engagement. This engagement allows us to fully control all parts of the lead-generation funnel that is important for us to manage. It also requires your sales leadership to be held accountable for monthly closed-loop reporting meetings. If we have skin in the game, you can be assured we're holding both sides of the customer acquisition team accountable. We measure both Total Pipeline Value (TPV) and Total Closed Won (TCW) to calculate a true ROI at the end of the year. If we don't deliver, we cut a check back for 25% of our service.
Will I Have Visibility into What You're Doing?

Transparency and communication are key to any great relationship. Leadership will have access to 24/7, real-time customer acquisition dashboards. These dashboards will show you all the lead-generation key performance indicators (KPIs) that we are executing against and holding ourselves accountable to. Of course, if there's ever a question, we're always a phone call or email away.
Are We Held to Any Long-Term Contracts?

No. We believe we're only as good as our last month. All of our engagements operate on a month-to-month basis.
Do You Work with My Competitors?

We only work with one company in a respective industry. If we're already working with one of your competitors, we won't let you know who, but we will be transparent and share that we're not a good fit. If we aren't working with anyone in your industry, we set up self-imposed non-competes and work to ensure you win.
Do You Have Experience in My Industry?

We've worked with over 100 B2B companies; trust us, we've seen the world's most complex niche businesses. Odds are we'll have no issue accelerating our learning curve in your industry. Everyone thinks they're special, but most customer acquisition problems are similar.