Grey Matter, Author at B2B Customer Acquisition Agency

11 Sales Rules From One of SalesForce’s Earliest Reps

We recently came across an article in Business Insider that shared how SalesForce grew at an early stage. The article highlighted one of the first sales executive’s (David Rudnitsky) who was the main catalyst for their growth. Upon reading the tips and rules that he shared with Business Insider, we felt compelled to relay them … Read more

Marketing Automation: No Longer an Afterthought

In the hyper-competitive world of modern marketing, businesses need to make use of advanced technology to gain an edge over the competition. Marketing automation is one of the most popular ways to do this. In the last 5 years or so, adoption of marketing automation tools and software has increased 11x among B2B marketers. It’s estimated that … Read more

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The Sales & Marketing World Moves Fast.

Don’t fall behind. Our Insider Newsletter keeps you up-to-date on the latest in sales, marketing, and customer acquisition.