The use of Facebook Ads has become a popular trend among businesses, with many seeing significant results from their advertising campaigns. However, for B2B companies, the decision to use Facebook Ads may not be so clear cut. In this article, we will explore the pros and cons of using Facebook Ads for B2B companies, and … Read more
Video marketing has become an essential part of the modern marketing strategy, with its ability to deliver engaging and informative content to a target audience. While it has long been associated with B2C companies, B2B companies are increasingly using video marketing as a means of driving brand awareness, educating customers, and generating leads. In this … Read more
LinkedIn is the world’s largest professional networking platform, with over 750 million members worldwide. It’s a valuable tool for businesses looking to connect with professionals and generate leads. LinkedIn offers a range of ad types to help businesses reach their target audience and achieve their marketing goals. In this article, we’ll explore the different types … Read more
Email marketing is a powerful tool for businesses to connect with their target audience and achieve their marketing objectives. It involves sending commercial messages to a group of people via email, with the intention of promoting a product or service, building brand awareness, driving sales, and fostering customer loyalty. Here are some of the benefits … Read more
The future of marketing with AI looks promising and exciting. Here are some ways in which AI is likely to transform the field of marketing: Overall, AI has the potential to revolutionize the field of marketing by enabling more effective personalization, predictive analytics, and automation. As AI technology continues to advance, we can expect to … Read more
Moving into 2020, every business wants to start off on the right foot. The new year is a fresh start to try new marketing and sales initiatives, revamp old ones, and reset from last year. It can be a daunting task to know where to focus when it comes to new and emerging trends. Frankly, … Read more
If you’re in the B2B marketing industry, you may be wondering what innovations and trends are likely to occur in 2019. We’ve put together a list of the trends that we think will be the most significant in the New Year. 1. An Account-Based Marketing & Sales Approach Account-based marketing (ABM) has been a hot … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
