Grey Matter 
Why Lead Response Time Is So Important To Your Revenue Consumers can be impatient creatures, and you should never assume that a seemingly acquired lead is willing to wait around until you and your team are ready to present their next step. In this article, we’ll look at why lead response time is so important … Read more
A Learning Center On Your Website Will Answer The Questions Your Prospective Customers Have About Your Business Blogging has been around for more than two decades already, helping both established businesses and entrepreneurs connect with their target audience. Historically, the company blog was used mostly for news and events, such as official press releases and trade show announcements. To … Read more
Marketers are familiar with modern marketing tactics like FaceBook Ads, Google PPC Ads, LinkedIn Ads, etc., for marketing campaigns. But did you know only 2% of click-through website visitors convert? It is now clear that an underused marketing strategy is worth taking a look at: retargeting marketing. While there are many tools in a digital … Read more
7 minute read Note to the reader. This is detailed because it’s important. The Big Question for Manufacturing Marketing is… “How much should we spend on digital marketing in 2022? (or any given year) When meeting with company CEOs, along with their sales and marketing leaders, the question will inevitably come up during the conversation, … Read more
Email Marketing: What You Need to Know Email marketing. We’ve said it before and we are going to repeat it: email is not dead. It remains one of the most effective ways to communicate to your customers and target customers. In fact, according to Snov.io, 89% of marketers use email as the primary channel for … Read more
Here are 3 things your new marketing partner must deliver for growth success in 2021 and beyond You’re under pressure to grow. But it’s 2021 – there are more channels and strategies than ever “you’re supposed to be using.” You’re considering new technology that’s supposed to revolutionize your approach, new sales reps to increase activities, … Read more
What You Should Know 30-second summary from Search Engine Watch: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, … Read more
There are nearly 150,000 ‘sales related’ open positions on LinkedIn right now. This indicates that a lot of companies are gunning for some more productivity on the sales front. Hiring a new sales rep is often the first thing companies want to do to boost their sales output. The question is, is another sales rep … Read more
How ready is your sales team to absorb the value of sales training? Buyer beware, before you invest time and money into “rallying the troops” for 2021, you’ll want to consider the full strategic approach to determine if training is your first step. Demand for sales training and sales coaching is high: There are tens of … Read more
If you’re an SEO content writer, there are a few key skills you need to develop to rise above the pack and write amazing, search-optimized content. In this blog from Grey Matter, we’ll take a look at the top 3 skills that make a successful SEO content writer. 1. Strong & Diverse Writing Skills First … Read more
