Grey Matter 
When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.
When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.
When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.
You’re staring at ambitious growth targets for 2024, and the task of shaping a marketing budget to hit these numbers lands squarely on your desk. Where do you even begin? It’s like standing at the foot of a mountain, knowing you must reach the summit, but the path is shrouded in fog. In the tumultuous … Read more
Why Lead Response Time Is So Important To Your Revenue Consumers can be impatient creatures, and you should never assume that a seemingly acquired lead is willing to wait around until you and your team are ready to present their next step. In this article, we’ll look at why lead response time is so important … Read more
A Learning Center On Your Website Will Answer The Questions Your Prospective Customers Have About Your Business Blogging has been around for more than two decades already, helping both established businesses and entrepreneurs connect with their target audience. Historically, the company blog was used mostly for news and events, such as official press releases and trade show announcements. To … Read more
Marketers are familiar with modern marketing tactics like FaceBook Ads, Google PPC Ads, LinkedIn Ads, etc., for marketing campaigns. But did you know only 2% of click-through website visitors convert? It is now clear that an underused marketing strategy is worth taking a look at: retargeting marketing. While there are many tools in a digital … Read more
7 minute read Note to the reader. This is detailed because it’s important. The Big Question for Manufacturing Marketing is… “How much should we spend on digital marketing in 2022? (or any given year) When meeting with company CEOs, along with their sales and marketing leaders, the question will inevitably come up during the conversation, … Read more
Email Marketing: What You Need to Know Email marketing. We’ve said it before and we are going to repeat it: email is not dead. It remains one of the most effective ways to communicate to your customers and target customers. In fact, according to Snov.io, 89% of marketers use email as the primary channel for … Read more
Here are 3 things your new marketing partner must deliver for growth success in 2021 and beyond You’re under pressure to grow. But it’s 2021 – there are more channels and strategies than ever “you’re supposed to be using.” You’re considering new technology that’s supposed to revolutionize your approach, new sales reps to increase activities, … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was named the 9th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
