We Operate at the Crossroads of Small Business and Big Data.
We transform how manufacturing and industrial companies acquire customers in the age of the modern buyer. Grey Matter gives you the strategic thinking of a consultancy, the rapid speeds of a start-up, the DNA of a digital marketing and sales agency, and the powerful analytical skills of a data science firm. We call this Intelligent Acquisition™.
Our Clients Might Not All Be Household Names, but They Make the World Go ’round.
At Grey Matter, no product or service is too niche. We pride ourselves on being able to jump into any space, accelerate our learning curve, hit the ground running, and execute a sound growth strategy for your business. From industrial machining manufacturers and oil refinery vacuums to global electronics manufacturing and portable digital X-rays, we live and breathe B2B. Many of the industries we serve are listed below.
If you’re just starting your customer acquisition journey or looking for a digital marketing expert to amplify and accelerate your current program, our team will work with you to deliver marketing strategies that yield results.
Trusted by Hundreds of B2B Companies and Counting. Don’t Just Take Our Word for It.
“We met with Grey Matter when we were seeking an inbound marketing partner to deliver growth in new channels. After meeting with Grey Matter, it was clear to us that we were working with a company that understood our business and had a clearly defined strategy to deliver a solution that would accelerate our growth.”
Mark S. – Director of New Business Development
Global Packaging and Print Manufacturer
Grey Matter Delivers Results, Not Vanity Metrics.
From No Sales-Qualified Leads
to 46 in 45 Days
A B2B contract manufacturer struggled to drive a single lead through its new website. With our unique customer acquisition strategy and execution, we delivered 46 sales-qualified leads in 45 days.
10.39x ROI
A B2B manufacturer realized a 10.39x ROI by being a first mover in its space, leveraging digital and positioning itself as a thought leader in a highly competitive industry.
14.52x ROI
A B2B promotional products manufacturer realized a 14.52x ROI after we combined our sales-enablement services with content marketing.
317% Increase in Lead Conversions
We helped a B2B medical device company more than triple its leads without spending additional paid advertising dollars.
We Drive Results by Giving You an Unfair Advantage.
We have a unifying, proprietary framework for growing revenue in the manufacturing and industrial space.
Our unique customer acquisition approach starts with strategy, where we uncover insights that inform how and where you win in the market. We align marketing and sales to support scalable, repeatable, and predictable revenue growth for your organization.
And we use a combination of marketing and sales channels simultaneously to attack your market from every angle. Then we measure and analyze your results and optimize to what’s working best so you achieve results you’ve never seen before. Success requires continuous monitoring and moving your acquisition strategy and budget to where your customers are to achieve a steady flow of wins for building momentum. It’s an innovative, thoughtful, and incredibly successful approach.
