Keyword research is a critical step in the process of creating a successful Google Search Ads campaign. The right keywords can help you reach your target audience, increase your ad visibility, and drive more traffic to your website. In this blog post, we will explore the process of doing keyword research for Google Search Ads, … Read more
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that businesses can use to reach new customers and grow their online presence. In this blog post, we will explore the reasons why people should use Google Ads and the benefits it provides to businesses of all sizes. In conclusion, Google Ads is … Read more
A Learning Center On Your Website Will Answer The Questions Your Prospective Customers Have About Your Business Blogging has been around for more than two decades already, helping both established businesses and entrepreneurs connect with their target audience. Historically, the company blog was used mostly for news and events, such as official press releases and trade show announcements. To … Read more
Marketers are familiar with modern marketing tactics like FaceBook Ads, Google PPC Ads, LinkedIn Ads, etc., for marketing campaigns. But did you know only 2% of click-through website visitors convert? It is now clear that an underused marketing strategy is worth taking a look at: retargeting marketing. While there are many tools in a digital … Read more
What You Should Know 30-second summary from Search Engine Watch: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, … Read more
3 Tips For Your Google Ads Campaigns – Make The Most Of Your Ad Spend Google Ads is a powerful tool, but it can be hard to know how to make the most of your ad spend and get the best results for your marketing campaign. In this blog, we’ll discuss 3 simple tips you … Read more
If you’re trying to grow your business and make sales, you need to be using Google Ads. Google Ads is Google’s enormously popular pay-per-click (PPC) ads platform that helps your business be found in searches. Curious about the power of using PPC? Google Ads convert 50% better than organic search results Average ROI is 200% … Read more
Google is constantly updating their Ads service to stay competitive and to bring businesses the most value. Their message through all of these changes is clear; they want to make it simple to build, maintain, and be successful in running ads. Google’s goal is to give businesses the best ads experience for their money. Here … Read more
One of the most common questions that we’re asked by people new to pay-per-click (PPC) advertising is whether their budget is better spent on advertising on Facebook or on the Google Ads platform. And, most of the time, our answer is the same; “It depends on what your goals are!” Both platforms can be great … Read more
Small businesses can have a tough time in today’s hypercompetitive, globally-focused corporate environment. When your business is facing a competitor with more resources, a higher marketing budget, and a larger market share, it can be very intimidating indeed. However, the innovations of the 21st century have brought a fantastic way that can help level the … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
