When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.
It takes 15 seconds to tie your shoelaces, 15 seconds to change your mind about what you want for lunch, and according to Chartbeat, less than 15 seconds to capture the attention of 55% of your audience before they leave your page. If you’re using the internet to drive business you know the (not so) well-kept … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was named the 9th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
