Software & Technology Marketing Agency

Separate Your Tech Company from the Sea of Sameness.

High-tech product life cycles tend to be short, and technology companies rely on agile marketing to stay ahead of the pack.

Grey Matter gives you the strategic acumen of a consultancy, the rapid speed of a start-up, the DNA of a digital marketing and sales agency, and the powerful analytical skills of a data science firm.

This combination of skill, experience, and speed gives our clients an unfair advantage to help them win big.

Where High Tech Meets
High Fidelity.

The profile of your ideal customer is likely evolving — the competitive landscape continues to proliferate, disruptors are changing the way problems are solved, and socioeconomic factors are creating unimagined pressure on nearly every business aspect. Companies need to meet buyers where they are — understanding their motivations and buying strategies and offering solutions that are truly helpful to all members of the decision-making unit.

We help create moments of impact important to your prospects during their buying journey. At Grey Matter, we’ve developed omnichannel strategies to do just that.

Trusted by Hundreds of B2B Companies and Counting. Don’t Just Take Our Word for It.

“From the first phone call, you can tell Grey Matter knows exactly what they are doing. From helping us define and map our strategy to the ongoing execution, this company does not mess around. I’d highly recommend them to anyone looking to grow.”

– Marketing Director

Alyssa J.

Financial Services Company

“We met with Grey Matter when we were seeking an inbound marketing partner to deliver growth in new channels. After meeting with Grey Matter, it was clear to us that we were working with a company that understood our business, and had a clearly defined strategy to deliver a solution that would accelerate our growth.”

– Director of New Business Development

Kate S.

National Promotional Products Company

“Part scientists, part creatives. It’s amazing how many agencies don’t invest in learning ‘how people actually buy’. When you work with a team so invested in that understanding, and they make it their foundational principle, it’s no surprise they can deliver the results they do and guarantee an ROI.”

– CEO

Todd U.

Staffing and Recruiting Company

Grey Matter Delivers Results, Not Vanity Metrics.

Zero to 4,000 Monthly Active Users

We overhauled the go-to-market strategy for a SaaS company, leading to 4,000-plus active users for its web and mobile software platform.

14.52x ROI

A B2B promotional products manufacturer realized a 14.52x ROI after we combined our sales-enablement services with content marketing.

78x ROI (Yes, 78x)

We helped a B2B CRM implementation and consulting company realize a 78x ROI during our engagement.

66 Sales-Qualified Leads in 60 Days

A B2B language translation services company received 66 sales-qualified leads in 60 days via our LinkedIn demand-generation campaign.

Guessing in Marketing Is Over. We Drive Results by Giving You an Unfair Advantage.

We use a unifying, proprietary framework for B2B revenue growth.

Our unique customer acquisition strategy drives results for our clients in any market. This strategy is based on a framework and methodology that align marketing and sales to support scalable, repeatable, and predictable revenue growth for your organization.

We use a combination of marketing and sales channels simultaneously to attack your market from every angle. Then we continually reassess your results and shift our efforts to what’s working so you achieve results you’ve never seen before.

Whether a seasoned manufacturing executive or a trendy twenty-something, your ideal customer likely uses multiple devices daily and a mix of work, personal, and play across several online mediums.

Success then requires continually moving your acquisition strategy and budget to where your customers are. By changing tactics to concentrate on where the best results are, you’ll achieve a continuous flow of wins for building momentum. It’s an innovative, aggressive, and incredibly successful approach.