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Sales-Enablement
Services and Solutions

The sales process is often littered with obstacles. It’s not just about making a sale—it’s about navigating through complex buying journeys, dealing with informed and empowered customers, and standing out in a crowded market. We’re committed to removing the friction in your sales process by equipping your sales team with insights into buyer behaviors, preferences, and pain points, enabling them to engage with leads more effectively and accelerate the sales cycles.
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Sales Process Engineering

Conduct a deep dive into every stage of your sales process.

When was the last time you sat down and worked through identifying strategic partnerships in the marketplace? If you want to leverage your region and network better, we’ll walk you through identifying, reaching out, and building effective strategic partnerships.

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Sales Tool Optimization

Do (much) more with less.

Technology moves fast, and sales technology moves even faster. We sit down with you, understand the tools you’re currently using, and implement sales tools that can help fill the gaps, enabling you to do more with less.

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Innovative Demand Generation

Let us do the heavy lifting.

You do the closing. Our Intelligent Acquisition™ approach and unique sales strategy deliver sales-qualified conversations to you or your sales team, avoiding the hassle and expense of needlessly hiring and training more inside sales resources.

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From Inertia to Intent

Messaging built for the buying brain.

Does your sales and marketing message contain the right elements to drive urgency in the buying brain of your ideal customer? Recent neuroscience research has afforded us a more in-depth look at how the human brain processes information to drive change. Or resist change.

Our team will examine your existing messaging and identify improvement areas to clarify your value, overcome objections, and drive more urgency for your prospects to change.

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Leveraging LinkedIn

The best sales tool​ is human.

Learn how to leverage LinkedIn as a sales tool, from optimizing your profile for lead generation to engaging C-suite executives with one message. We’ve reached out to (literally) thousands of C-level and VP-level executives, measuring and testing our cold messaging. We know what works and what doesn’t.

Let’s Talk.

We specialize in creating an unfair advantage for our B2B clients. How? Brilliant strategy, comprehensive digital marketing expertise, and a staunch commitment to moving fast, learning continuously, and pivoting when needed.


If this sounds like the strategic edge you’re looking for, let’s talk. You can share a bit about your situation, challenges, and aspirations, and we’ll take you through our innovative approach, customized solution, and a 30-60-90-day plan to have you up and running. Fast.

Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

Technology Partners