Technical investment pipeline diagram showing due diligence funnel, portfolio company grid, financial charts, institutional building icons, handshake, and deal flow stages connected by circuit pathways on a dark background.
Private Equity

Marketing That Moves the Fund and the Portfolio

Two markets. One framework. We build the marketing that raises the fund, sources proprietary deals, and deploys Intelligent Acquisition™ inside portfolio companies on 90-day sprints.

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Context

Why Private Equity Marketing Is Different

PE firms face two distinct marketing problems, and most agencies solve neither. On the fund side: a few hundred allocators, family offices, and intermediaries evaluate your thesis, team, and track record before any conversation happens. Proprietary deal flow goes to the funds that founders already know, trust, and have read. On the portco side: PE-backed companies operate on compressed timelines — you have a fund IRR target, a revenue growth target, and an exit date. Marketing can't take 18 months to show results. Whether you need PE firm marketing to raise capital and source proprietary deals, or portfolio company marketing to build measurable pipeline on fund timelines, the framework starts the same way: reverse-engineer the buyer, then build the infrastructure around it.

Two Tracks. One Framework.

Who are we working with?

PE Firm Marketing

Raise the fund. Source proprietary deals.

Brand authority, thought leadership, and LP-facing content that positions your firm ahead of the next fund cycle.

PE Firm Marketing →
Portfolio Companies

Deploy value creation across the portfolio on 90-day sprints.

Intelligent Acquisition™ deployed inside portcos to build measurable pipeline on fund timelines.

Portfolio Company Marketing →
The Challenge

What makes this market different.

1

Differentiating the Fund

In a market where every PE firm claims aligned interests and value-add partnership, LPs and founders hear the same story from dozens of funds. Brand differentiation and published expertise are the only ways to stand out before the room.

2

The 90-Day Timeline Problem

PE-backed companies don't have 18 months to figure out marketing. Hold periods are 3–7 years and the clock starts at close. Pipeline needs to move in 90 days or the operating plan is already off track.

3

Revenue Accountability

You measure EBITDA, not impressions. Whether you're reporting to LPs on fund marketing ROI or to the board on portco pipeline, every marketing dollar needs to connect to a revenue outcome. We report that way.

Our Approach

How we drive growth in this market.

→Fund thesis and brand positioning

Clear, differentiated messaging around your investment thesis, sector focus, and value-creation approach — the language that makes LPs say that's exactly what we're looking for and founders say they understand our business.

→LP-facing content and proprietary deal sourcing

Authority content, published sector perspectives, and founder-facing positioning that makes privately-held business owners seek you out before the banker introduces you. Targeted outreach to allocators and intermediaries that expands your LP base beyond your existing network.

→Diagnostic in Month 1

We assess the portfolio company's current positioning, competitive landscape, and buyer behavior within the first month. No ramp-up period. No discovery phase that takes a quarter.

→90-Day Sprint Architecture

Every portco engagement is structured around 90-day sprints that deliver measurable pipeline outcomes mapped directly to the value creation plan your operating partners review. See how we generated $6.5M in pipeline for an HR software portco in 2 months →

Intelligent Acquisition

Intelligent Acquisition Across the PE Stack

Intelligent Acquisition™ runs on both sides of the PE equation. For PE firms, it drives the thought leadership and authority content that builds LP familiarity before a fund close and generates founder inbound before a deal process. For portfolio companies, it builds the acquisition infrastructure inside portcos — demand generation paired with sales enablement — to generate pipeline on fund timelines and report in the language operating partners read. The framework is the same. The buyer is different.

Frequently Asked Questions

We report in the language your operating partners use: pipeline generated, revenue attributed, CAC, pipeline velocity, and EBITDA impact. Not impressions, not MQLs. Every sprint summary ties marketing activity to the revenue and growth metrics your board reviews. We build reporting infrastructure that your operating partners can read directly.
The value creation plan drives everything. In Week 1, we review the VCP and identify where marketing can have the fastest impact on revenue, EBITDA, and exit positioning. The 90-day sprint architecture is built around those priorities. Every deliverable maps to a line item in the plan. When you review the sprint summary with your operating partners, the connection between marketing spend and value creation is explicit.
PE-backed companies have a defined hold period, a fund IRR target, and an exit date. That compresses the timeline significantly. You can’t spend 6 months on brand strategy before running a single campaign. You need pipeline in 90 days and a repeatable system before year 2. We build for that constraint. Independently-owned businesses have more flexibility. PE-backed companies don’t — and most agencies don’t understand that.
Yes. We work with PE firms that have us active in multiple portcos simultaneously. Each company gets a tailored acquisition framework built around its specific buyer, market, and value creation plan. But the underlying methodology — Intelligent Acquisition — stays consistent across the portfolio, which means your operating team can understand and benchmark results across companies using the same framework.

Don't wait 18 months to grow. Build pipeline in 90 days.

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Results
Pipeline Generation
$6.5M Pipeline — HR Software Portco in 90 Days →
From Our Blog
Growth Strategy
The 90-Day Sprint: Why B2B Marketing Needs Quarterly Architecture →