What do all businesses need to survive? Customers. Every business needs customers to earn money and grow.
Customer acquisition is the process a company follows to get new customers. A thorough customer acquisition plan would include specific goals, strategies, the necessary activities to achieve their goals, and the metrics you’ll regularly watch to know what’s working.
How do you plan your customer acquisition strategy? Here’s what we see work repeatedly.
Step 1: Research & Strategy Development
Take a broad look at everything your business does. Gather information on sales processes, marketing strategies, company goals, etc.
Once you have gathered this information, do a deep dive into your market. Look into current and upcoming trends, as well as what has (and hasn’t) worked in the past. Investigate industry leaders to see what they’re doing that makes them so successful.
After you have your analysis, you can build your agile acquisition strategy. ‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then you continually reassess your results and fluidly shift efforts to what’s working, so you get results like you’ve never seen before.
Step 2: Implementation Of Tools & Technology
Technology is an amazing modern tool to help you meet and exceed your sales and marketing goals. From scheduling tools to marketing automation, chances are, you can find the tools to make the process so much easier.
You want to make sure you’re leveraging every piece of sales and marketing technology that will enable you to be the most efficient and effective without over-complicating the process.
Not sure where to start? Reach out to us. We are experts in technology and test every tool we
use before we recommend it.
Step 3: Agile Acquisition Execution
Once you build out your strategy and select the tools you’ll use, it’s time for execution. This is the step where you activate your activities.
The key is to find a balance between acting fast and keeping control of the process. Making sure you are unrolling new practices strategically will be the determining factor to your success. We always believe in working smarter, not harder.
Step 4: Measure, Learn, Iterate, & Repeat
Measure everything. Use all the tools at your disposal to measure your efforts. Collecting and analyzing data helps you make sound decisions on how to adapt and move forward to continue growth.
As you track your efforts, it will tell you what’s working, what’s not, and what you should change to improve. Then you repeat these actions across all platforms to see results.
Not sure where to get started with your customer acquisition strategy? Reach out to us today and we can guide your team to repeatable and scalable success.