Do Your Ideal Customers Think You’re Ideal?

We transform how professional services companies acquire customers in the age of the modern buyer.

Grey Matter gives you the strategic thinking of a consultancy, the rapid speed of a start-up, the DNA of a digital marketing and sales agency, and the powerful analytical skills of a data science firm.

We call this Intelligent Acquisition™.

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Professional Services Marketing That Builds Trust and Drives Results

In professional services, it’s not just about getting noticed—it’s about earning trust and credibility from the very first interaction.

At Grey Matter, we understand that standard marketing practices aren’t enough for professional service providers like you. Differentiating yourself is a challenge in most fields, but it’s especially true in industries, where your expertise, experience, and reputation are the product. Our team brings the experience, tools, and strategies to position you in a competitive market. We develop omnichannel marketing plans that address your business’s unique needs, helping your clients see the value and reliability you offer.

Whether you’re establishing your brand or scaling your customer acquisition efforts, our professional services marketing approach is all about driving results and building lasting relationships.

Let’s tell your story and show your clients why you’re the right choice.

Trusted by Hundreds of B2B Companies and Counting. Don’t Just Take Our Word for It.

“From the first phone call, you can tell Grey Matter knows exactly what they are doing. From helping us define and map our strategy to the ongoing execution, this company does not mess around. I’d highly recommend them to anyone looking to grow.”

– Marketing Director

Alyssa J.

Financial Services Company

“Part scientists, part creatives. It’s amazing how many agencies don’t invest in learning ‘how people actually buy’. When you work with a team so invested in that understanding, and they make it their foundational principle, it’s no surprise they can deliver results they do and guarantee an ROI.”

– CEO

Todd U.

Staffing and Recruiting Company

Grey Matter Delivers Results, Not Vanity Metrics.

228 Leads in 2.5 Months

We helped a B2B industrial company execute its first strategic paid campaign, resulting in 228 sales-qualified leads in less than three months.

14.52x ROI

A B2B promotional products manufacturer realized a 14.52x ROI after we combined our sales-enablement services with content marketing.

78x ROI (Yes, 78x)

We helped a B2B CRM implementation and consulting company realize a 78x ROI during our engagement.

66 Sales-Qualified Leads in 60 Days

A B2B language translation services company received 66 sales-qualified leads in 60 days via our LinkedIn demand-generation campaign.

There’s No Mystery to Good Marketing. We Drive Results by Giving You an Unfair Advantage.

We have a unifying, proprietary framework for growing revenue in the professional services space.

Our unique customer acquisition strategy drives results for our clients in any market. This strategy is based on a framework and methodology that align marketing and sales to support scalable, repeatable, and predictable revenue growth for your organization.

We use a combination of marketing and sales channels simultaneously to attack your market from every angle. Then we continually reassess your results and shift our efforts to what’s working so you achieve results you’ve never seen before.

Whether a seasoned manufacturing executive or a trendy twenty-something, your ideal customer likely uses multiple devices daily and a mix of work, personal, and play across several online mediums.

Success then requires continually moving your acquisition strategy and budget to where your customers are. By changing tactics to concentrate on where the best results are, you’ll achieve a continuous flow of wins for building momentum. It’s an innovative, aggressive, and incredibly successful approach.