Get ahead of the competition with strategies from Neil S. (GE Aerospace), Greg P. (SAP), and Betsy L. (ADP). December 5th at 2 PM EST.

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Beyond Media Spend:Budgeting for Martech, Personnel, and Agency Support in B2B Marketing

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When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.

Blend Best Practices & Next Practices

At Grey Matter, we hear and read a lot about marketing best practices, whether that is via a blog post like our own or one of the many marketing conventions we attend. While we completely agree that every marketing organization should be incorporating best practices for their clients, and we agree with the definition of … Read more

3 Barriers To Early Business Growth

During the work we’ve done with our partners, we’ve identified that small business owners & entrepreneurs run into 3 different but equally tough barriers to business growth from a marketing standpoint: 1. They’re Time & Budget Constrained – Owners should be focusing on what they truly excel at and leverage outside resources whether that’s through technology or more hands on … Read more

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Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was named the 9th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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