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We Understand the Universal Truths in Customer Acquisition.

The business landscape is as diverse as it is dynamic. Yet, no matter the industry, there are constants that underpin every successful customer acquisition strategy: companies must have a compelling and distinct proposition; they must clearly and convincingly explain how their solutions address a buyer’s pain points; and they must provide useful and usable information that minimizes friction and accelerates the purchase process. Grey Matter gives you the strategic thinking of a consultancy, the agility of a start-up, the DNA of a digital marketing and sales agency, and the powerful analytical skills of a data science firm. We call this Intelligent Acquisition™.
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If You’re in B2B, There’s a Good Chance We’ve Worked in Your Industry.

Our clients span industries in nearly every sector. From healthcare to financial services, energy to recruiting, our expertise in customer acquisition is both broad and deep. We relish the challenge of diving headfirst into an industry, quickly mastering the unique dynamics, and designing effective growth strategies tailored to every client’s needs. Some of the sectors we’ve had the privilege to serve include:
  • Healthcare
  • Financial Services
  • Software Development
  • Education
  • Professional Development
  • Clean Energy
  • Hospitality
  • Retail & E-commerce
  • Real Estate
  • Telecommunications
  • And more
If you’re just starting your customer acquisition journey or looking for a digital marketing expert to amplify and accelerate your current program, our team will work with you to deliver marketing strategies that yield results.

Trusted by Hundreds of B2B Companies and Counting. Don’t Just Take Our Word for It:

“We met with Grey Matter when we were seeking an inbound marketing partner to deliver growth in new channels. After meeting with Grey Matter, it was clear to us that we were working with a company that understood our business and had a clearly defined strategy to deliver a solution that would accelerate our growth.”
– Director of New Business Development
Mark S.
Global Packaging & Print Manufacturer
“Working with Grey Matter has transformed the way we do business. We can now source and validate more leads, maintain client relationships appropriately, and maximize efficiency to close more deals! Under Grey Matter’s guidance, our company competes, outshines, and wins against some of the largest companies in our industry … Grey Matter is exactly what our business needed.”
– Sales & Marketing Coordinator
Kate S.
National Promotional Products Company

Grey Matter Delivers Results, Not Vanity Metrics.

From No Sales-Qualified Leads to 46 in 45 Days

A B2B contract manufacturer struggled to drive a single lead through its new website. With our unique customer acquisition strategy and execution, we delivered 46 sales-qualified leads in 45 days.

10.39x ROI

A B2B manufacturer realized a 10.39x ROI by being a first mover in its space, leveraging digital and positioning itself as a thought leader in a highly competitive industry.

14.52x ROI

A B2B promotional products manufacturer realized a 14.52x ROI after we combined our sales-enablement services with content marketing.

317% Increase in Lead Conversions

We helped a B2B medical device company more than triple its leads without spending additional paid advertising dollars.

We Drive Results by Giving You an Unfair Advantage.

We have a unifying, proprietary framework for growing revenue in additional industries.

Our unique customer acquisition approach starts with strategy, where we uncover insights that inform how and where you win in the market.

We align marketing and sales to support scalable, repeatable, and predictable revenue growth for your organization. And we use a combination of marketing and sales channels simultaneously to attack your market from every angle. Then we measure and analyze your results and optimize to what’s working best so you achieve results you’ve never seen before. Success requires continuous monitoring and moving your acquisition strategy and budget to where your customers are to achieve a steady flow of wins for building momentum. It’s an innovative, thoughtful, and incredibly successful approach.

Let’s Talk.

We specialize in creating an unfair advantage for our B2B clients. How? Brilliant strategy, comprehensive digital marketing expertise, and a staunch commitment to moving fast, learning continuously, and pivoting when needed. If this sounds like the strategic edge you’re looking for, let’s talk. You can share a bit about your situation, challenges, and aspirations, and we’ll take you through our innovative approach, customized solution, and a 30-60-90-day plan to have you up and running. Fast.

Our engagements average $9,900/month in fees and include all the digital marketing expertise you need to outsmart and outperform your competition — from strategic planning to compelling content creation to multichannel campaign execution. We’re here to help your company generate extraordinary opportunities and achieve exceptional results.

So, what are you waiting for? Let’s turn your unfair advantage into an unstoppable force. Contact us today to schedule a consultation.

Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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