When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.
If you’re an SEO content writer, there are a few key skills you need to develop to rise above the pack and write amazing, search-optimized content. In this blog from Grey Matter, we’ll take a look at the top 3 skills that make a successful SEO content writer. 1. Strong & Diverse Writing Skills First … Read more
5 Ways To Optimize Your Site For Technical SEO Requirements Technical SEO refers to the steps you take to improve the “foundation” of your website – creating a strong website architecture that allows search engines like Google to easily crawl, index, and categorize the content on your website. Wondering how to optimize for technical SEO? … Read more
SEO, or Search Engine Optimization, is the method used to help your website rank higher in search engine results. It makes your website more visible to people searching for solutions your company provides. Why is SEO important? Because 90% of Google users stay on the first page of results during their search. If your website … Read more
How To Use Inbound Lead Generation to Grow Your B2B According to HubSpot, “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.” Essentially, it … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was named the 9th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
