Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
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The B2B Guide to Google Ads
If you’re trying to grow your business and make sales, you need to be using Google Ads. Google Ads is Google’s enormously popular pay-per-click (PPC) ads platform that helps your business be found in searches. Curious about the power of using PPC? Google Ads convert 50% better than organic search results Average ROI is 200% … Read more
Why Video Marketing is Powerful in B2B
As digital marketing is on the rise, there are countless ways to grab a user’s attention. But with an overabundance of media, how do you best capture your audience, and more importantly, get them to remember your business and convert? One of the strongest digital marketing tools for B2B marketers is video. Whether it’s a … Read more
Assessing Your Sales Pipeline
When you’re a sales rep, you become intimately familiar with your sales pipeline. You know where all of your deals stand, and almost know when they will close. Being hands-on, it makes it easy to know how well your sales pipeline is doing. As a sales manager, leading a whole team of sales can make … Read more
The Importance of Understanding Your Buyer’s Journey
In sales basics, everyone learns about the “buyer’s journey,” the path a lead takes to become a client. Starting with the awareness stage, moving through the consideration stage, and ending with the decision stage. But truly understanding the psychology behind the buyer’s journey can help your sales team send the right message at the right … Read more
Grey Matter or Full Time Employee?
Every business, large or small, needs a marketing team to build brand awareness and work with the sales team to get conversions. But having a full-time employee, or multiple, may not be the most cost effective way to tackle your sales and marketing needs. Are you stuck in the decision between hiring another full-time employee … Read more
What is Marketing Automation?
Marketing Smarter, Not Harder Gone are the days of hand-typing each email, each personal message, posting each social media engagement. In the current state of marketing, you need to move as fast as the world does to stay ahead, or at least caught up. As your business grows, so should your marketing techniques. Enter marketing … Read more
Selling With Psychology
How to land more sales when you focus on the buying brain Meeting your prospect in the middle and being in the right place at the right time doesn’t often just happen. There is planning and research that goes into making the perfect sales pitch and, more importantly, landing the sale. We at Grey Matter … Read more
Content Topics That Help Your Sales Process
These are THE 5 content topics guaranteed to drive the most traffic, leads, and revenue Historically, sales has been viewed as a “need to have” activity, whereas marketing has been considered a “nice to have” activity. We don’t blame companies for not seeing the value in marketing, if it’s not connected to driving more sales … Read more
What is HubSpot and How Do We Use It?
HubSpot is a CRM web-based platform aimed at growing businesses through inbound marketing. Helping businesses tackle everything from education to email marketing, HubSpot is the tool that has it all for companies of any size. With three main “hubs,” Hubspot offers management of: Marketing: Marketing software to help you grow traffic, convert more visitors, and … Read more
Achieve More With Your Lead Capture Forms With Clearbit Forms
What it is: Clearbit Forms is a form-building tool that makes it incredibly simple to gather information about a lead without them having to type it. It can be customized and used on your website, app, landing page, etc., and easily integrates with your CRM. The integration feature helps compile your new leads and update … Read more
RSG Has Become Grey Matter
We live in an incredibly noisy world today. In the marketing industry alone, there are over 45,000 agencies. Tough break for us, huh? More importantly, how do you make a decision about who the right fit for your business is? That’s why we’re thrilled to share these exciting updates with you. What’s happened? Ready Set … Read more
Three Tips for Managing Your Inbound Leads
According to Hubspot, inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have. Making sure you manage your leads properly will lead to … Read more