Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
How B2B Companies Can Better Align Their Sales and Marketing Efforts
One of the biggest challenges facing B2B companies is the problem of aligning both sales and marketing efforts to create a more integrated, customer-centric buyer’s journey. While many marketing and sales departments (should) have begun communicating with each other more, it’s still difficult to create a seamless relationship between both sales and marketing strategies. In … Read more
How to Align Your Content to Your Buyer’s Journey Funnel
The buyer’s journey, especially in the B2B world, is long, complex, and often involves many decision makers. Depending on where your prospects fall in the sales funnel, you need to tailor your content to those stages to make sure they are receiving the right message at the right time. When you meet people where they … Read more
How to Get an Unresponsive Prospect Talking – and Make a Sale
If you have been rejected by a prospect initially, you may make the mistake of giving up too soon or trying to oversell. Both giving up and overselling can be quite damaging to a sales relationship. In order to get a unresponsive prospect to talk to you, you have to follow up in the right … Read more
What is Automated Lead Nurturing?
So you’re doing a fantastic job of attracting visitors to your company’s website and then converting those visitors into leads via calls-to-action and landing pages. But what do you do next? Manually building, sending, and tracking additional follow up emails to nurture your leads toward closed business is way too time-consuming. That’s where automated lead nurturing comes in. … Read more
5 Organic SEO Best Practices for Any B2B
SEO, or Search Engine Optimization, is the method used to help your website rank higher in search engine results. It makes your website more visible to people searching for solutions your company provides. Why is SEO important? Because 90% of Google users stay on the first page of results during their search. If your website … Read more
What is Lead Generation?
How To Use Inbound Lead Generation to Grow Your B2B According to HubSpot, “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.” Essentially, it … Read more
5 Ways to Make Sure You’re Not Wasting Your Marketing Budget
Budgets seem to get tighter and tighter every year. Businesses want to get the most out of their money spent, the best ROI. Sometimes, it’s hard to know how to focus your efforts, and dollars, and to know where you’re wasting money. We have studied these tasks, how long they take, and their ROIs. Here … Read more
Three Keywords to Seal the Deal
You do your best to convince a prospect that your products or services are better than the competition. You put yourself in their shoes and present them with the best solutions for their needs. But, no matter how interested they seem during the presentation, you never know what they’ll do when it’s time to close … Read more
Projected B2B Marketing Trends for 2020
Moving into 2020, every business wants to start off on the right foot. The new year is a fresh start to try new marketing and sales initiatives, revamp old ones, and reset from last year. It can be a daunting task to know where to focus when it comes to new and emerging trends. Frankly, … Read more
Three Marketing Strategies For a Better 2020
As the year comes to an end, business leaders use this time to reflect on business growth and improvements, as well as shortcomings. It’s the time when the teams wrap up their year’s work to compare it to previous years and to set goals for the future. Q4 is wrapping up, but do you have … Read more
Tracking Marketing & Sales KPIs for Your Business
KPIs, or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals. – HubSpot At its core, KPIs are used for businesses to measure how well they’re doing by looking at internal goals and statistics. Once you measure your performance, you can track how things improve … Read more
3 Simple Ways to Increase Your Email Open Rate
Email marketing is an incredibly powerful tool for both B2B and B2C companies. It helps you keep in touch with your customers and maintain a strong client relationship. It works because it helps you reach them in a place they visit every day – their inbox. But once your email reaches their inbox, how do … Read more