Grey Matter 
How To Use Inbound Lead Generation to Grow Your B2B According to HubSpot, “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.” Essentially, it … Read more
Budgets seem to get tighter and tighter every year. Businesses want to get the most out of their money spent, the best ROI. Sometimes, it’s hard to know how to focus your efforts, and dollars, and to know where you’re wasting money. We have studied these tasks, how long they take, and their ROIs. Here … Read more
You do your best to convince a prospect that your products or services are better than the competition. You put yourself in their shoes and present them with the best solutions for their needs. But, no matter how interested they seem during the presentation, you never know what they’ll do when it’s time to close … Read more
Moving into 2020, every business wants to start off on the right foot. The new year is a fresh start to try new marketing and sales initiatives, revamp old ones, and reset from last year. It can be a daunting task to know where to focus when it comes to new and emerging trends. Frankly, … Read more
As the year comes to an end, business leaders use this time to reflect on business growth and improvements, as well as shortcomings. It’s the time when the teams wrap up their year’s work to compare it to previous years and to set goals for the future. Q4 is wrapping up, but do you have … Read more
KPIs, or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals. – HubSpot At its core, KPIs are used for businesses to measure how well they’re doing by looking at internal goals and statistics. Once you measure your performance, you can track how things improve … Read more
Email marketing is an incredibly powerful tool for both B2B and B2C companies. It helps you keep in touch with your customers and maintain a strong client relationship. It works because it helps you reach them in a place they visit every day – their inbox. But once your email reaches their inbox, how do … Read more
If you’re trying to grow your business and make sales, you need to be using Google Ads. Google Ads is Google’s enormously popular pay-per-click (PPC) ads platform that helps your business be found in searches. Curious about the power of using PPC? Google Ads convert 50% better than organic search results Average ROI is 200% … Read more
As digital marketing is on the rise, there are countless ways to grab a user’s attention. But with an overabundance of media, how do you best capture your audience, and more importantly, get them to remember your business and convert? One of the strongest digital marketing tools for B2B marketers is video. Whether it’s a … Read more
When you’re a sales rep, you become intimately familiar with your sales pipeline. You know where all of your deals stand, and almost know when they will close. Being hands-on, it makes it easy to know how well your sales pipeline is doing. As a sales manager, leading a whole team of sales can make … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
