Grey Matter 
Some things just naturally go together, like peanut butter and jelly, Bonnie and Clyde, bourbon and more bourbon. Sales and marketing are one of those things. Unfortunately, in most companies, sales and marketing departments aren’t always on the same page when it comes to communicating with the customer. They fight over the quality of the leads; … Read more
#Hashtags are everywhere. Today, almost all social networks – from Twitter to Pinterest, Instagram, and Facebook – support hashtags. They can be a very useful tool for cataloging and organizing your social posts, and for growing your audience as a marketer. But how can you use them properly? What are the best practices for using … Read more
We’ll give it to you straight: no secret formula or magic solution will bring a sudden influx of customers to your business. There are no shortcuts or quick fixes that can help you boost your marketing efforts. It’s a long and steady ride that takes testing, experimenting, adjusting, and plenty of patience for results to … Read more
Throughout your sales process, you spend a lot of time telling your prospects what your company can do. You talk about what’s possible for your buyer, how you can provide a solution to their pain points. You can demonstrate these things with content like how-to videos, blogs, and even demonstrations. But what it doesn’t provide … Read more
One of the biggest challenges facing B2B companies is the problem of aligning both sales and marketing efforts to create a more integrated, customer-centric buyer’s journey. While many marketing and sales departments (should) have begun communicating with each other more, it’s still difficult to create a seamless relationship between both sales and marketing strategies. In … Read more
The buyer’s journey, especially in the B2B world, is long, complex, and often involves many decision makers. Depending on where your prospects fall in the sales funnel, you need to tailor your content to those stages to make sure they are receiving the right message at the right time. When you meet people where they … Read more
If you have been rejected by a prospect initially, you may make the mistake of giving up too soon or trying to oversell. Both giving up and overselling can be quite damaging to a sales relationship. In order to get a unresponsive prospect to talk to you, you have to follow up in the right … Read more
So you’re doing a fantastic job of attracting visitors to your company’s website and then converting those visitors into leads via calls-to-action and landing pages. But what do you do next? Manually building, sending, and tracking additional follow up emails to nurture your leads toward closed business is way too time-consuming. That’s where automated lead nurturing comes in. … Read more
SEO, or Search Engine Optimization, is the method used to help your website rank higher in search engine results. It makes your website more visible to people searching for solutions your company provides. Why is SEO important? Because 90% of Google users stay on the first page of results during their search. If your website … Read more
How To Use Inbound Lead Generation to Grow Your B2B According to HubSpot, “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.” Essentially, it … Read more
