Why Video Marketing is Powerful in B2B

As digital marketing is on the rise, there are countless ways to grab a user’s attention. But with an overabundance of media, how do you best capture your audience, and more importantly, get them to remember your business and convert?

One of the strongest digital marketing tools for B2B marketers is video. Whether it’s a how-to video or a new product showcase, video grabs a viewer’s attention and holds it, allowing you to get across more information that sticks with them.

How well does it work?

Honestly, really well. Video marketers get 66% more qualified leads per year, on average. Imagine your marketing strategy bringing you almost seventy percent more qualified leads.

Video marketing helps you tell a story. As we’ve talked about before, stories stick with people and encourage them to make a decision based on what you’ve shared. Including videos in your marketing strategy can also increase your brand awareness by 54%. People remember videos far more than they remember text ads and images.

What all can it be used for?

The main goal of video marketing in the B2B space is to drive lead generation. 83% of B2Bs who use video marketing say they’ve seen a great ROI and think it’s a strong marketing tool.

Aside from driving sales, videos can be used to create more value for your customers. Businesses use videos to share information about products, how-to videos, or even explainer videos to help users understand their business better.

Adding value for your customers can create repeat customers and encourages word-of-mouth referrals. Maintaining a YouTube page with product videos and how-tos can be a great marketing tool for your B2B.


The best tips we’ve found for B2B marketing videos are to keep them short and sweet, make them mobile-friendly, and include a call to action.

Brevity is key when it comes to videos. Viewers minds are much like a goldfish in that you can only keep their attention briefly. The average viewer’s attention span for videos is about 10 seconds. Their brains are better at sifting through unnecessary information. Keep your message short and sweet, but most importantly, attention-grabbing early in the video.

Making videos mobile friendly makes them accessible to most users so they can be viewed anytime, anywhere. And making sure you have a call to action will ensure your viewers know the ultimate goal with your ad.

Ready to move forward with the next big thing in marketing? Reach out to us today to start building your video marketing strategy.

Let’s Talk.

Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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