As the year comes to an end, business leaders use this time to reflect on business growth and improvements, as well as shortcomings. It’s the time when the teams wrap up their year’s work to compare it to previous years and to set goals for the future.
Q4 is wrapping up, but do you have strategies in place for continued success?
Track Your KPIs
Use this time to narrow down your KPIs. Look at where your business has been flourishing, as well as struggling. Think about your business goals for 2020 and beyond.
As you collect this data, think about where you’d like to be at the end of each quarter and at the end of the next year. Track KPIs that directly correlate with these goals.
Want more information on how to track the right KPIs for your business? Last week’s blog is all about KPIs and how to plan. Read it here.
Use PPC Advertising
Nurturing leads is just as important as closing the sale. As a B2B, you’ll want to make sure you’re running ads on platforms like Google Ads, FaceBook Ads, and LinkedIn Ads.
Getting your business name out there and staying top-of-mind is invaluable when it comes to decision time for your potential customers. Here are the 3 Key Components of a Spectacular Paid
Advertising Campaign to make sure you crush the competition with your ads.
We’ve also written some other helpful content on PPC advertising:
- The B2B Guide to Google Ads
- Facebook Ads vs. Google Ads: Which is Better for My Business?
- How Pay-Per-Click Advertising Levels Playing Fields
Along with PPC, you should be using retargeting marketing to make sure you reach any and all prospective clients. With retargeting marketing, you can make sure you get your ad in front of people who have already been to your website but left, clicked an ad of yours, or who is already in your contact database.
Understand Your Buyer’s Journey
Making sure you understand the buyer’s journey for your specific industry will help you plan and execute powerful marketing campaigns. Understanding the psychology behind a buyer’s brain gives you the advantage to send the right message at the right time to the right people.
We’ve done the science for you, so all you have to do is the execution. Here are our top articles on the psychology behind the buyer’s journey:
- The Importance of Understanding Your Buyer’s Journey
- Selling With Psychology | How to land more sales when you focus on the buying brain
- The Buying Brain
Use these articles to build a strong action plan for your 2020 and crush your goals. We can’t wait to see where this next year takes us and our clients.
Do you want to grow in 2020? Let us know, we can take you beyond your goals.
