Three Marketing Strategies For a Better 2020
As the year comes to an end, business leaders use this time to reflect on business growth and improvements, as…
Tracking Marketing & Sales KPIs for Your Business
KPIs, or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against…
3 Simple Ways to Increase Your Email Open Rate
Email marketing is an incredibly powerful tool for both B2B and B2C companies. It helps you keep in touch with…
The B2B Guide to Google Ads
If you’re trying to grow your business and make sales, you need to be using Google Ads. Google Ads is…
Why Video Marketing is Powerful in B2B
As digital marketing is on the rise, there are countless ways to grab a user’s attention. But with an overabundance…
Assessing Your Sales Pipeline
When you’re a sales rep, you become intimately familiar with your sales pipeline. You know where all of your deals…
The Importance of Understanding Your Buyer’s Journey
In sales basics, everyone learns about the “buyer’s journey,” the path a lead takes to become a client. Starting with…
Grey Matter or Full Time Employee?
Every business, large or small, needs a marketing team to build brand awareness and work with the sales team to…
