Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
3 Tips For Your Google Ads Campaigns
3 Tips For Your Google Ads Campaigns – Make The Most Of Your Ad Spend Google Ads is a powerful tool, but it can be hard to know how to make the most of your ad spend and get the best results for your marketing campaign. In this blog, we’ll discuss 3 simple tips you … Read more
Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started
Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started If you have multiple websites or sub-domains for your business and you want to track them in the same Google Analytics account, you need to understand cross-domain tracking and how it works. In this blog, we’ll discuss the basics of Google cross-domain … Read more
Content’s Role in Building a Winning Formula for Customer Acquisition
In the world of business, customer acquisition can be a bit of a “white whale.” Every company wants new customers – new customers mean more growth, greater profits, and a healthier business. But some companies have little success attracting new business as buyers continue to shift the way they make purchasing decisions. Why do some … Read more
How To Increase Your Landing Page Conversion Rate
It takes 15 seconds to tie your shoelaces, 15 seconds to change your mind about what you want for lunch, and according to Chartbeat, less than 15 seconds to capture the attention of 55% of your audience before they leave your page. If you’re using the internet to drive business you know the (not so) well-kept … Read more
4 Simple Tips For Sales & Marketing Alignment
If you often feel like your sales and marketing teams are not working properly with each other, you may be wondering how you can align their goals – and benefit from more sales. Here are a few simple tips. 1. Maintain Constant Contact Between Sales And Marketing Communication is the most essential part of any … Read more
Is it Beneficial to Have A Chatbot on My Website?
Everyone has called a company call center, gone through the automated system, and relentlessly tried to get connected to a real person on the phone. It’s often time-consuming and incredibly frustrating to make your way through the automated menu and sit on hold. Our world is fast-paced, and with technology, people expect instant gratification. Enter … Read more
4 Broken Commandments of Marketing
Marketing is often met with hostility and a lack of sincerity. That’s because a lot of waste happens in this department. When done effectively, marketing can have a profound impact on helping sales close more deals. However, if not approached strategically and not measured properly, you will, in fact, just waste your money. This is … Read more
The Power of LinkedIn for Your B2B Sales Process
LinkedIn is a powerful networking tool for businesses, and it’s the 4th most popular social network in the world. Surprised? You’re not alone. Many people, from recruiters to business development professionals underestimate the importance of LinkedIn, especially when it comes to B2B sales. In fact, LinkedIn has a Sales Navigator tool built specifically to help … Read more
Want More Customers? Better Align Your Sales and Marketing Teams
Some things just naturally go together, like peanut butter and jelly, Bonnie and Clyde, bourbon and more bourbon. Sales and marketing are one of those things. Unfortunately, in most companies, sales and marketing departments aren’t always on the same page when it comes to communicating with the customer. They fight over the quality of the leads; … Read more
How B2B Companies Can Get the Most Out of Hashtags on Social Media
#Hashtags are everywhere. Today, almost all social networks – from Twitter to Pinterest, Instagram, and Facebook – support hashtags. They can be a very useful tool for cataloging and organizing your social posts, and for growing your audience as a marketer. But how can you use them properly? What are the best practices for using … Read more
How to Improve Your B2B Marketing Funnel
We’ll give it to you straight: no secret formula or magic solution will bring a sudden influx of customers to your business. There are no shortcuts or quick fixes that can help you boost your marketing efforts. It’s a long and steady ride that takes testing, experimenting, adjusting, and plenty of patience for results to … Read more
Why Your B2B Company Needs to Leverage Case Studies
Throughout your sales process, you spend a lot of time telling your prospects what your company can do. You talk about what’s possible for your buyer, how you can provide a solution to their pain points. You can demonstrate these things with content like how-to videos, blogs, and even demonstrations. But what it doesn’t provide … Read more