Why vs. What: Differentiating You From Your Competition

Pain Points Vs. Products Which are you selling? It may seem like an insignificant difference, but the best sales teams don’t actually aim to “sell products” but rather solve problems. Which sounds more appealing to you? – “Buy my product!” – “Dealing with a headache? This is what’s causing that pain…” Why vs. What One of the biggest … Read more

The Benefits of Google Data Studio for Your Business

Interested in better analytics and data metrics, and growing your business? You should be using the Google Data Studio. This tool is the newest product in the Google Analytics 360 Suite. It pulls information from data collection programs into one single, centralized dashboard, delivering streamlined interactive reports. In this article, we’ll take a quick look … Read more

5 Ways to Repurpose Your Content

You probably put a lot of hard work into your content marketing strategy. Unfortunately, you don’t always have the time to create articles that are informative and valuable. When this happens, repurposing old content may be a great way to keep your audience engaged, get traffic, and make the most out of your efforts. Here … Read more

“What Makes You Different?”

A question as old as time and something that every company wants to know as they evaluate their potential inbound marketing partner. A typical response includes something around having the best talent or an innovative process. While that’s great, we believe that there are two distinct gaps that Grey Matter can fill for your organization. … Read more

What Can Trigger A Buying Event?

There are plenty of trigger events that can spur a prospect into buying a product or service. Here are a few events that we’ve seen either create a buying process or increase the speed of the buying process. Activities within a company that trigger a higher chance of purchasing a product or service are: Company … Read more


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