Want More Customers? Better Align Your Sales and Marketing Teams
Some things just naturally go together, like peanut butter and jelly, Bonnie and Clyde, bourbon and more bourbon. Sales and marketing…
How B2B Companies Can Get the Most Out of Hashtags on Social Media
#Hashtags are everywhere. Today, almost all social networks – from Twitter to Pinterest, Instagram, and Facebook – support hashtags. They…
How to Improve Your B2B Marketing Funnel
We’ll give it to you straight: no secret formula or magic solution will bring a sudden influx of customers to…
Why Your B2B Company Needs to Leverage Case Studies
Throughout your sales process, you spend a lot of time telling your prospects what your company can do. You talk…
How B2B Companies Can Better Align Their Sales and Marketing Efforts
One of the biggest challenges facing B2B companies is the problem of aligning both sales and marketing efforts to create…
How to Align Your Content to Your Buyer’s Journey Funnel
The buyer’s journey, especially in the B2B world, is long, complex, and often involves many decision makers. Depending on where…
How to Get an Unresponsive Prospect Talking – and Make a Sale
If you have been rejected by a prospect initially, you may make the mistake of giving up too soon or…
What is Automated Lead Nurturing?
So you’re doing a fantastic job of attracting visitors to your company’s website and then converting those visitors into leads…
