Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
How to Build and Scale a (Meaningful) Content Strategy
By now, we’ve all heard the phrase, “content is king.” Content is what influences consumers and companies to make decisions on anything from where they buy their groceries to what company will provide their supply chain services. Content is a powerful component in any marketing strategy, and here’s why: 47% of buyers viewed 3-5 pieces … Read more
Why vs. What: Differentiating You From Your Competition
Pain Points Vs. Products Which are you selling? It may seem like an insignificant difference, but the best sales teams don’t actually aim to “sell products” but rather solve problems. Which sounds more appealing to you? – “Buy my product!” – “Dealing with a headache? This is what’s causing that pain…” Why vs. What One of the biggest … Read more
Why Your Marketing Technology Stack is So Important
No matter what business you may be in, your marketing technology stack is a critical part of your success and is a big determining factor in the effectiveness of your advertising and marketing efforts. What is a marketing technology stack and why does it matter? What Is A Marketing Technology Stack? What Are Its Components? … Read more
Why Your B2B Website Should Have a Chatbot
In the digital age, consumers want to connect with a company as soon as they come across their website. 44% of B2B consumers say the main reason they abandon websites is because there’s no contact info immediately visible. What better way to connect than with a chatbot? 22% (11 out of 50) of the fastest-growing … Read more
2019 Marketing Trends to Watch for in the B2B Space
If you’re in the B2B marketing industry, you may be wondering what innovations and trends are likely to occur in 2019. We’ve put together a list of the trends that we think will be the most significant in the New Year. 1. An Account-Based Marketing & Sales Approach Account-based marketing (ABM) has been a hot … Read more
Facebook Ads vs. Google Ads: Which is Better for My Business?
One of the most common questions that we’re asked by people new to pay-per-click (PPC) advertising is whether their budget is better spent on advertising on Facebook or on the Google Ads platform. And, most of the time, our answer is the same; “It depends on what your goals are!” Both platforms can be great … Read more
Unleash the Power of the Hashtag
In social media marketing, the hashtag is one of the most powerful tools you have in your marketing arsenal. With a hashtag, you can easily tag photos and posts to make them easier to browse, build buzz, and connect with individuals and businesses all over the world. But how do you use them correctly and … Read more
Is Your Manufacturing Customer Acquisition Strategy R.S.P.?
“Begin with the end in mind” is one of The 7 Habits of Highly Effective People in the famous Stephen Covey’s bestseller. In its simple form, it refers to always having the image of the end of something (in his case, your life) as your frame of reference to evaluate everything else. It’s about starting … Read more
Want to Increase Your Close Rate? Look at Your Proposal Process
When we think about increasing our close rates, we often look at new sales techniques, advanced software, or strategies that can help us sell more effectively. But very few of us explore the backend of the process. However, the proposal process is absolutely essential for a quick sale. Negotiations and proposals that drag out too … Read more
The Benefits of Google Data Studio for Your Business
Interested in better analytics and data metrics, and growing your business? You should be using the Google Data Studio. This tool is the newest product in the Google Analytics 360 Suite. It pulls information from data collection programs into one single, centralized dashboard, delivering streamlined interactive reports. In this article, we’ll take a quick look … Read more
Video Needs to Play a Role in Customer Acquisition
In our modern world, video is king. Online video consumption continues to rise at an astonishing pace – it’s estimated that video represents up to three-quarters of all internet traffic, and that this number will rise to 80% by 2019. People are watching videos on the internet all the time. More than 500 million hours of video are watched each … Read more
What is Agile Acquisition?
We drive results for our clients in any market using a unique strategy called Agile Acquisition. ‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen … Read more