Grey Matter 
There are nearly 150,000 ‘sales related’ open positions on LinkedIn right now. This indicates that a lot of companies are gunning for some more productivity on the sales front. Hiring a new sales rep is often the first thing companies want to do to boost their sales output. The question is, is another sales rep … Read more
How ready is your sales team to absorb the value of sales training? Buyer beware, before you invest time and money into “rallying the troops” for 2021, you’ll want to consider the full strategic approach to determine if training is your first step. Demand for sales training and sales coaching is high: There are tens of … Read more
If you’re an SEO content writer, there are a few key skills you need to develop to rise above the pack and write amazing, search-optimized content. In this blog from Grey Matter, we’ll take a look at the top 3 skills that make a successful SEO content writer. 1. Strong & Diverse Writing Skills First … Read more
Time and time again we enter an organization only to hear (or maybe we’ve already heard) that there’s ‘a lack of sales & marketing alignment’. Like most relationship problems, this tends to fall on a lack of communication. We wanted to share the 18 questions that we ask sales teams to complete as part of … Read more
3 Tips For Your Google Ads Campaigns – Make The Most Of Your Ad Spend Google Ads is a powerful tool, but it can be hard to know how to make the most of your ad spend and get the best results for your marketing campaign. In this blog, we’ll discuss 3 simple tips you … Read more
Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started If you have multiple websites or sub-domains for your business and you want to track them in the same Google Analytics account, you need to understand cross-domain tracking and how it works. In this blog, we’ll discuss the basics of Google cross-domain … Read more
In the world of business, customer acquisition can be a bit of a “white whale.” Every company wants new customers – new customers mean more growth, greater profits, and a healthier business. But some companies have little success attracting new business as buyers continue to shift the way they make purchasing decisions. Why do some … Read more
It takes 15 seconds to tie your shoelaces, 15 seconds to change your mind about what you want for lunch, and according to Chartbeat, less than 15 seconds to capture the attention of 55% of your audience before they leave your page. If you’re using the internet to drive business you know the (not so) well-kept … Read more
If you often feel like your sales and marketing teams are not working properly with each other, you may be wondering how you can align their goals – and benefit from more sales. Here are a few simple tips. 1. Maintain Constant Contact Between Sales And Marketing Communication is the most essential part of any … Read more
Everyone has called a company call center, gone through the automated system, and relentlessly tried to get connected to a real person on the phone. It’s often time-consuming and incredibly frustrating to make your way through the automated menu and sit on hold. Our world is fast-paced, and with technology, people expect instant gratification. Enter … Read more
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