LinkedIn is the world’s largest professional networking platform, with over 750 million members worldwide. It’s a valuable tool for businesses looking to connect with professionals and generate leads. LinkedIn offers a range of ad types to help businesses reach their target audience and achieve their marketing goals. In this article, we’ll explore the different types of LinkedIn ads and their features.
- Sponsored Content
Sponsored Content is the most commonly used LinkedIn ad type. It’s a native ad format that appears in users’ feeds, just like regular content. Sponsored Content allows businesses to promote their brand, services, or products to a targeted audience based on various demographic and behavioral factors. Sponsored content can be in the form of text, images, or videos.
Sponsored Content ads can be targeted based on a variety of factors, including job title, industry, company size, and location. This ad type also offers advanced targeting options such as account targeting, which allows businesses to target specific companies or decision-makers within those companies.
- Sponsored Messaging
Sponsored Messaging is a LinkedIn ad type that allows businesses to send targeted messages directly to LinkedIn members’ inboxes. This ad type is a great way to reach out to prospects and generate leads. Sponsored Messaging is available in two formats: Message Ads and Conversation Ads.
Message Ads are single messages sent directly to the member’s inbox. This ad type is ideal for promoting webinars, events, and other time-sensitive offers.
Conversation Ads are more interactive and allow businesses to engage in a conversation with their audience. These ads are ideal for lead generation and can be used to qualify leads or promote a product or service.
- Sponsored InMail
Sponsored InMail is another LinkedIn ad type that allows businesses to send targeted messages directly to members’ inboxes. However, Sponsored InMail is different from Sponsored Messaging in that it is only sent to active LinkedIn users who are currently using the platform.
Sponsored InMail ads can be used to promote events, webinars, or other time-sensitive offers. They can also be used to nurture leads and encourage them to take action, such as filling out a form or signing up for a free trial.
- Display Ads
Display Ads are banner ads that appear on the right-hand side of the LinkedIn feed. These ads are similar to traditional display ads and can be used to promote products, services, or events. Display Ads can be targeted based on job title, industry, location, and more.
- Dynamic Ads
Dynamic Ads are personalized ads that use LinkedIn member data, such as their profile picture and job title, to create a more personalized ad experience. Dynamic Ads are available in three formats: Follower Ads, Spotlight Ads, and Job Ads.
Follower Ads are designed to increase the number of followers on a company page. Spotlight Ads are designed to promote a specific product or service. Job Ads are designed to promote job listings and encourage job seekers to apply.
- Text Ads
Text Ads are simple, text-based ads that appear at the top or bottom of the LinkedIn feed. These ads are similar to Google AdWords and can be targeted based on job title, company size, industry, and more. Text Ads can be a cost-effective way to reach a targeted audience.
LinkedIn offers a range of ad types to help businesses connect with professionals and generate leads. Sponsored Content is the most commonly used ad type, but businesses can also use Sponsored Messaging, Sponsored InMail, Display Ads, Dynamic Ads, and Text Ads to reach their target audience. Each ad type has its own unique features and benefits, and businesses should choose the ad type that best suits their marketing goals.