3 Tips For Your Google Ads Campaigns – Make The Most Of Your Ad Spend
Google Ads is a powerful tool, but it can be hard to know how to make the most of your ad spend and get the best results for your marketing campaign. In this blog, we’ll discuss 3 simple tips you should follow to get more for your money and maximize the impact of your marketing budget.
1. Declutter Your Campaigns & Optimize For The Most Impactful Terms
If you’ve been using Google Ads for a while, you probably have lots of different campaigns, dozens of ads, and are optimizing for hundreds – or thousands – of different keywords. Keeping an eye on all of them can be time-consuming and overwhelming.
So it’s time to trim the fat. We recommend taking a look at your campaigns and identifying the ads and keywords that are underperforming – using the Quality Score and Search Query Reports from Google.
These reports will help you determine which search terms trigger your ads. If you have some ads and keywords that are underperforming, consider trimming them – often, you can remove these ads and reduce spend with no impact on your bottom line.
2. Focus On Your Most Impactful Keywords
This flows naturally from our first point. With your additional ad spend budget, you may want to consider buying more market share in the keywords that are providing you with the best results. Diversifying into new keywords is good – but doubling down on keywords with proven results can provide even better results.
Make sure you monitor the Impression Share you have on Google Ads Search Engine Results Pages (SERPs), and look for lost impressions to make sure that you’re outpacing the competition for these highly-desirable keywords.
3. A/B Test To Add More Polish To Your Google Ads
Ad copy and visuals are of utmost importance today, when internet users are constantly bombarded with ads. So make sure you’re testing your ads – use 3-5 different ads in each ad group, and measure the results to see which one is the most successful.
This helps you monitor trends, design decisions, and copy that succeeds – and see which ads aren’t thriving. In turn, this improves future performance.
Get More From Google Ads With These Tips!
By eliminating underperforming terms, redoubling your investment in impactful keywords, and ensuring that you A/B test ads to improve click-through and conversion rates, you can get more for your money and boost your Google Ads strategy significantly. Get started today!