Sales Teams
Struggling to Close?
We Change That.
Grey Matter’s sales enablement strategy equips your team with the tools and strategies they need to engage today’s buyers and drive revenue.
Did Your Know 86% of B2B Buyers See No Difference Among Suppliers?
When your sales team reaches your ideal prospects, how are you leaving a lasting impression even as they’re being bombarded by messages all day?
Grey Matter knows that success requires more than great salespeople—it demands streamlining processes, optimizing resources, and providing prospects with the “intangible.” This is where a strong sales enablement strategy plays a vital role, ultimately helping make you the obvious choice in a market of abundance.
Prospects Ignore Traditional Sales Tactics
Are outdated sales tactics causing friction in the funnel? Maybe. How people buy has fundamentally changed, but most sales teams haven’t adapted.
Common Sales Challenges We Solve:
- Up and down sales rep performance
- Lack of traction with outreach efforts
- No lead generation assistance from the marketing team
- Limited visibility into which tactics are performing
- Losing deals based on price or slow response time
- Inefficient sales training
- Sales team turnover
We bridge the gap between sales and marketing, equipping your team with the tools and content to close deals faster and smarter.
Prospects Ignore Traditional Sales Tactics
Are outdated sales tactics causing friction in the funnel? Maybe. How people buy has fundamentally changed, but most sales teams haven’t adapted.
Common Sales Challenges We Solve:
- Up and down sales rep performance
- Lack of traction with outreach efforts
- No lead generation assistance from the marketing team
- Limited visibility into which tactics are performing
- Losing deals based on price or slow response time
- Inefficient sales training
- Sales team turnover
We bridge the gap between sales and marketing, equipping your team with the tools and content to close deals faster and smarter.
Case Study
Real Results Real Impact
Our data-driven sales enablement strategies empower teams to work smarter, close deals faster, and drive measurable revenue growth. Here’s how we’ve helped clients transform their sales performance:
250% Close Rate Increase in 5 Months: Streamlined workflows and tailored tools boosted close rates by 250% in just 5 months.
500% Lead Generation Growth in 2 Years: Empowered sales teams to increase lead generation by 500% over two years.
200% Increase in Quote Volume in 5 Months: Optimized processes resulted in a 200% increase in quote volume within 5 months.
Case Study
Real Results Real Impact
Our data-driven sales enablement strategies empower teams to work smarter, close deals faster, and drive measurable revenue growth. Here’s how we’ve helped clients transform their sales performance:
250% Close Rate Increase in 5 Months: Streamlined workflows and tailored tools boosted close rates by 250% in just 5 months.
500% Lead Generation Growth in 2 Years: Empowered sales teams to increase lead generation by 500% over two years.
200% Increase in Quote Volume in 5 Months: Optimized processes resulted in a 200% increase in quote volume within 5 months.
Sales Enablement Does More Than Just Drives Deals—It Closes Deals.
With sales enablement marketing, you can generate high-quality leads to CRM integrations that improve efficiency. We provide customized solutions that help your sales team operate at peak performance.
It’s simple. Our goal is this: shorten sales cycles, increase win rates, and equip your team with everything they need to succeed.
Comprehensive Sales Content and Toolkits
- Comprehensive resources such as product comparison guides, objection-handling playbooks, and customizable pitch decks tailored to specific audiences and verticals.
- Guided sales workflows that ensure reps know what to use and when.
Sales Process Guidance and Engagement
- The clarity team members crave to know which prepared resources to leverage, at what point in the process, in accordance with specific best practices.
- Best practices for qualifying leads, overcoming objections, and handling negotiations.
HubSpot Training and Support
- Training and support for using video throughout the sales process to increase engagement with persuasive content that nurtures leads and accelerates sales cycles.
- Training and support throughout deployment for troubleshooting, coaching, and sales process refinement.
Email Nurturing and Prospecting Frameworks
- Designed to connect with cold leads and warm prospects over time with relevant and meaningful content.
- Engagement sequences to move inbound and outbound leads through the pipeline with personalized content.
Sales Strategy Activation & Measurement
- CRM and sales tool management to ensure proper configuration, integration into the process, and optimization over time (HubSpot and more).
- Content and collateral development for critical materials like playbooks, case studies, how-to guides, and one-pagers.
Buyer Persona Frameworks and Customer Journey Maps
- Informed by research to understand buyer pain points, emotional and rational decision drivers, and critical touch points along the buyer journey for sales to engage.
- Sales and marketing alignment to create personalized, effective selling strategies
Maximize Sales
Performance
Equip your team with the right tools, processes, and content to close more deals faster. Transform your sales efforts and accelerate results today.
Maximize Sales
Performance
Equip your team with the right tools, processes, and content to close more deals faster. Transform your sales efforts and accelerate results today.
We Make Your Sales Process Unstoppable
Sales enablement isn’t just training—it’s a long-term strategy for revenue growth. Our approach ensures that every sales rep is set up for success, armed with the tools, content, and processes needed to convert leads faster so your team can win more deals in less time.
Step 1: Differentiation
How we will serve your customer better than the competition?
Position your company to stand out in competitive markets with refined messaging, compelling content, and stronger sales narratives. Our strategy ensures your team speaks directly to customer pain points and delivers high-impact engagement at every stage.
Step 2: Activation
How we will consistently deliver our approach across all sales reps?
Sales enablement isn’t just about having the right resources—it’s about knowing how and when to use them. We implement repeatable sales frameworks, interactive playbooks, and CRM-driven processes to ensure every rep follows a consistent, high-impact sales motion.
Step 3: Optimization
How we will assess program performance and adjust to improve results?
We don’t set and forget. Using real-time analytics and performance tracking, we continuously refine sales enablement strategies to ensure your team becomes stronger, faster, and more effective.
Sales Enablement Designed to Accelerate Your Industry's Growth
A one-size-fits-all approach to sales enablement doesn’t cut it. Each industry faces distinct challenges, and your sales strategy should be built to meet them head-on. We design customized enablement programs that accelerate deal cycles and boost win rates in a crowded market.
Sales Enablement Designed to Accelerate Your Industry's Growth
A one-size-fits-all approach to sales enablement doesn’t cut it. Each industry faces distinct challenges, and your sales strategy should be built to meet them head-on. We design customized enablement programs that accelerate deal cycles and boost win rates in a crowded market.
For Technology Companies
- Reduce long sales cycles with structured nurturing and automated lead qualification.
- Create high-converting content that aligns with buyers’ technical questions and pain points.
For Manufacturing Firms
- Improve sales efficiency with interactive product comparison tools and real-time quoting systems.
- Equip teams with digital sales assets to handle complex B2B buying journeys.
For Professional Services
- Position expertise effectively with research-backed thought leadership and credibility-building content.
- Ensure consistency across sales teams to build stronger client relationships.
For Private Equity Firms
- Increase portfolio company sales performance with strategic enablement tools.
- Standardize and optimize sales processes to ensure scalability across brands.
Resources for Improving Sales Team Performance
From aligning sales and marketing to leveraging the latest enablement technology, our curated resources help you strengthen your sales strategy and empower your team to close more deals.
What does a Sales Enablement engagement look like?
Every engagement is custom-built. We start with an in-depth assessment of your sales process, identify roadblocks, and implement sales enablement services that improve efficiency and win rates.
Is this just training, or is there more to this program?
Sales enablement is more than training—it’s about equipping your team with repeatable processes, optimized content, and better tools to ensure lasting impact.
How long does this program last? What happens after you leave?
Most engagements run 8-12 weeks, but the impact doesn’t stop when we’re done. We set up systems and frameworks that enable your team to sustain and scale their success, with optional ongoing support for refinement and optimization.
Do you provide CRM and tech integrations?
Yes! Our sales enablement agency specializes in CRM optimization, automation, and tool integrations for a seamless sales experience.
What’s the ROI of a sales enablement strategy?
Studies show that companies with strong sales enablement processes see a 49% higher win rate and 30% shorter sales cycles.
Will this work for a small sales team?
Yes! Sales enablement strategies aren’t just for large companies—small, high-growth teams benefit from improved efficiency and stronger outreach.
What makes Grey Matter different from other sales enablement agencies?
We don’t believe in one-size-fits-all solutions. Our data-driven, customized approach ensures that every recommendation aligns with your unique sales process. We focus on long-term, measurable results, not just short-term fixes.
What’s the next step to see if this is right for my team?
Let’s start with a conversation. We offer a no-pressure, in-depth sales assessment to uncover gaps in your current process and identify quick wins that can make an immediate impact.
Frequently Asked Questions
Fuel Your Sales Pipeline. Equip Your Team for Success.
Stop relying on old playbooks. Equip your team with the tools and strategies they need to close more deals, faster. Let’s make your pipeline unstoppable.