Sales and Marketing Alignment

Some things just naturally go together, like peanut butter and jelly, Bonnie and Clyde, bourbon and more bourbon. Sales and marketing are one of those things. Unfortunately, in most companies, sales and marketing departments aren’t always on the same page when it comes to communicating with the customer. They fight over the quality of the leads; … Read more

One of the biggest challenges facing B2B companies is the problem of aligning both sales and marketing efforts to create a more integrated, customer-centric buyer’s journey. While many marketing and sales departments (should) have begun communicating with each other more, it’s still difficult to create a seamless relationship between both sales and marketing strategies. In … Read more

Budgets seem to get tighter and tighter every year. Businesses want to get the most out of their money spent, the best ROI. Sometimes, it’s hard to know how to focus your efforts, and dollars, and to know where you’re wasting money. We have studied these tasks, how long they take, and their ROIs. Here … Read more

KPIs, or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals.  – HubSpot At its core, KPIs are used for businesses to measure how well they’re doing by looking at internal goals and statistics. Once you measure your performance, you can track how things improve … Read more