Every business, large or small, needs a marketing team to build brand awareness and work with the sales team to get conversions. But having a full-time employee, or multiple, may not be the most cost effective way to tackle your sales and marketing needs. Are you stuck in the decision between hiring another full-time employee … Read more
How to land more sales when you focus on the buying brain Meeting your prospect in the middle and being in the right place at the right time doesn’t often just happen. There is planning and research that goes into making the perfect sales pitch and, more importantly, landing the sale. We at Grey Matter … Read more
What it is: Clearbit Forms is a form-building tool that makes it incredibly simple to gather information about a lead without them having to type it. It can be customized and used on your website, app, landing page, etc., and easily integrates with your CRM. The integration feature helps compile your new leads and update … Read more
According to Hubspot, inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have. Making sure you manage your leads properly will lead to … Read more
Why You Should Drop Disruptive Advertising for Inbound Marketing Everyone can agree pop-up ads are annoying. They’re unwanted and disruptive for web page viewers, making for a bad UX. 73% of internet users automatically disapprove of pop-up ads. When a website user is bombarded with pop-up ads, they are immediately inclined to click away from … Read more
1. “We sent out an email but didn’t hear back from anyone.”Just because it hasn’t worked yet doesn’t mean it won’t work at all. Despite the fact that email spam is one of the most hated aspects of the marketing space, it remains one of the most effective communication platforms for B2B sales. The trick … Read more
1. 74% of marketing directors have little to no confidence they have the right technology in place to achieve their marketing goals.(Nielsen.com) It’s easy to get excited about the capabilities that some of the modern tools today offer. Email automation, lead scoring, real-time metrics… they’re all great to have – if you know what to … Read more
Pay-per-click advertising is a very reliable way to drive traffic to your website. But it’s not the silver bullet. Here are a few other ways you can supplement your PPC campaigns to improve your marketing outcomes. 1. Write pain-point content There’s only one thing your buyer cares about: solving their problems. When it comes to … Read more
What do all businesses need to survive? Customers. Every business needs customers to earn money and grow. Customer acquisition is the process a company follows to get new customers. A thorough customer acquisition plan would include specific goals, strategies, the necessary activities to achieve their goals, and the metrics you’ll regularly watch to know what’s … Read more
Pain Points Vs. Products Which are you selling? It may seem like an insignificant difference, but the best sales teams don’t actually aim to “sell products” but rather solve problems. Which sounds more appealing to you? – “Buy my product!” – “Dealing with a headache? This is what’s causing that pain…” Why vs. What One of the biggest … Read more