Inc. magazine today revealed that Grey Matter is No. 95 on its third annual Inc. 5000 Regionals: Midwest list, the most prestigious ranking of the fastest-growing Midwest private companies, based in Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, North Dakota, Nebraska, Ohio, South Dakota, and Wisconsin. Born of the annual Inc. 5000 franchise, this regional … Read more
Centralized data for sales and marketing refers to the consolidation of all customer data and insights into a single system or platform. This approach allows businesses to access a complete view of their customer base, which can be used to inform sales and marketing strategies. In this article, we’ll discuss the benefits of having centralized … Read more
The use of Facebook Ads has become a popular trend among businesses, with many seeing significant results from their advertising campaigns. However, for B2B companies, the decision to use Facebook Ads may not be so clear cut. In this article, we will explore the pros and cons of using Facebook Ads for B2B companies, and … Read more
Video marketing has become an essential part of the modern marketing strategy, with its ability to deliver engaging and informative content to a target audience. While it has long been associated with B2C companies, B2B companies are increasingly using video marketing as a means of driving brand awareness, educating customers, and generating leads. In this … Read more
LinkedIn is the world’s largest professional networking platform, with over 750 million members worldwide. It’s a valuable tool for businesses looking to connect with professionals and generate leads. LinkedIn offers a range of ad types to help businesses reach their target audience and achieve their marketing goals. In this article, we’ll explore the different types … Read more
The future of marketing with AI looks promising and exciting. Here are some ways in which AI is likely to transform the field of marketing: Overall, AI has the potential to revolutionize the field of marketing by enabling more effective personalization, predictive analytics, and automation. As AI technology continues to advance, we can expect to … Read more
No matter what business you may be in, your marketing technology stack is a critical part of your success and is a big determining factor in the effectiveness of your advertising and marketing efforts. What is a marketing technology stack and why does it matter? What Is A Marketing Technology Stack? What Are Its Components? … Read more
Online chat use for customer communication is becoming increasingly common. In 2009, around 38% of all internet users regularly made use of chat features. By 2015, that number had risen to 65% – due to the influence of social media, chat services like Facebook Messenger, and widespread adoption of smartphones. Obviously, online chat isn’t going anywhere any … Read more
It is an exciting time to be passionate about technology and the pace it’s evolving at. Artificial Intelligence, machine learning, algorithms, and more continue to truly transform industries. If we look at current trends where AI is leveraged (healthcare, finance, and more), we can’t help but ask; how will AI impact marketing? Here are 3 areas where … Read more
1) “Sales” by HubSpot – With “Sales” by HubSpot email tracking, you get live notifications when someone opens or clicks on one of your emails. You’ll know when, how many times, where, and from what device they opened your email. A great strategy when using Sales to immediately call your prospect when you’ve been notified that they … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was named the 9th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
