1. “We sent out an email but didn’t hear back from anyone.”Just because it hasn’t worked yet doesn’t mean it won’t work at all. Despite the fact that email spam is one of the most hated aspects of the marketing space, it remains one of the most effective communication platforms for B2B sales. The trick … Read more
1. 74% of marketing directors have little to no confidence they have the right technology in place to achieve their marketing goals.(Nielsen.com) It’s easy to get excited about the capabilities that some of the modern tools today offer. Email automation, lead scoring, real-time metrics… they’re all great to have – if you know what to … Read more
Pay-per-click advertising is a very reliable way to drive traffic to your website. But it’s not the silver bullet. Here are a few other ways you can supplement your PPC campaigns to improve your marketing outcomes. 1. Write pain-point content There’s only one thing your buyer cares about: solving their problems. When it comes to … Read more
What do all businesses need to survive? Customers. Every business needs customers to earn money and grow. Customer acquisition is the process a company follows to get new customers. A thorough customer acquisition plan would include specific goals, strategies, the necessary activities to achieve their goals, and the metrics you’ll regularly watch to know what’s … Read more
Pain Points Vs. Products Which are you selling? It may seem like an insignificant difference, but the best sales teams don’t actually aim to “sell products” but rather solve problems. Which sounds more appealing to you? – “Buy my product!” – “Dealing with a headache? This is what’s causing that pain…” Why vs. What One of the biggest … Read more
“Begin with the end in mind” is one of The 7 Habits of Highly Effective People in the famous Stephen Covey’s bestseller. In its simple form, it refers to always having the image of the end of something (in his case, your life) as your frame of reference to evaluate everything else. It’s about starting … Read more
Interested in better analytics and data metrics, and growing your business? You should be using the Google Data Studio. This tool is the newest product in the Google Analytics 360 Suite. It pulls information from data collection programs into one single, centralized dashboard, delivering streamlined interactive reports. In this article, we’ll take a quick look … Read more
Marketing is a very old tradition, as is sales. One can imagine salesmen haggling with customers in the marketplaces of ancient Babylon. Where there is trade, there is sales. In the early 20th century, one Frank Hutchinson Dukesmith wrote an article for Salesmanship Magazine that presented the first break-down of the buyer’s journey. He used the acronym … Read more
You probably put a lot of hard work into your content marketing strategy. Unfortunately, you don’t always have the time to create articles that are informative and valuable. When this happens, repurposing old content may be a great way to keep your audience engaged, get traffic, and make the most out of your efforts. Here … Read more
You work your pants off to come up with great content ideas and provide a seamless experience to your visitors. Yet, you just can’t seem to be able to turn your inbound traffic into cold hard cash. Lead nurturing might be the answer to your problems. Let’s be honest: not all of your visitors will … Read more
Your website messaging might be costing you opportunities. Submit your site, and our system will analyze every key page the way a strategist would—highlighting what’s working, what’s unclear, and where you’re losing attention.
Your website messaging might be costing you opportunities. Submit your site, and our system will analyze every key page the way a strategist would—highlighting what’s working, what’s unclear, and where you’re losing attention.