Setting the right marketing budget is tough for B2B leaders. Most spend without benchmarks or revenue alignment, leaving growth at risk. Research shows typical investment is 7–12% of revenue. An audit helps confirm if your spend is realistic.
B2B companies often build marketing budgets on guesswork, last year’s numbers, or competitor activity—leading to wasted spend and missed revenue goals. The most common mistakes include focusing on lead volume instead of revenue, ignoring sales enablement, underestimating martech and personnel costs, and leaving no buffer for change. Strong budgets start with revenue goals and funnel math.
The manufacturing industry has changed. Buyers no longer make decisions based on generic pitches or product-heavy presentations. With more information at their fingertips, they expect tailored, insight-driven engagement that addresses their specific challenges and buying criteria.
Marketing to manufacturers comes with unique challenges, and many businesses fall into the same pitfalls. Whether you’re a seasoned expert or novice, avoiding common mistakes can significantly impact your manufacturing marketing success.
Are you keeping up with the changes in this industry? Too often, manufacturers focus only on their products or rely on outdated marketing techniques (like trade shows) that may no longer resonate with today’s B2B buyers. To create an effective marketing strategy for manufacturers, you must adapt to industry shifts and prioritize engagement through modern digital strategies.
Technology has revolutionized every aspect of business operations, including sales. Salespeople can leverage technology to become more efficient, productive, and successful. In this article, we’ll discuss some ways salespeople can use technology to increase their efficiency. Customer Relationship Management (CRM) software is an essential tool for salespeople. It allows them to keep track of customer … Read more
A great salesperson is someone who possesses a unique set of skills and qualities that enable them to connect with customers, build trust, and ultimately drive sales. While sales is often seen as a natural talent, there are certain traits and behaviors that can be developed and honed over time. In this article, we will … Read more
Customer relationship management (CRM) software is a powerful tool for businesses of all sizes. Among its many benefits, a sales CRM can help companies streamline their sales processes, improve customer relationships, and increase revenue. In this article, we will explore some of the key benefits of a sales CRM in more detail. A sales CRM … Read more
Sales and marketing teams are essential components of any successful business. While they often operate independently, the alignment of these teams can result in numerous benefits that can positively impact the bottom line. In this essay, we will explore the various benefits that come with aligning sales and marketing teams and how they can help … Read more
Problem-solution messaging is a powerful tool for communication because it addresses a specific need or pain point that the target audience is facing and provides a solution to that problem. The messaging is focused and tailored to the specific audience, and it highlights the benefits of the solution being offered. There are several reasons why … Read more
Why Lead Response Time Is So Important To Your Revenue Consumers can be impatient creatures, and you should never assume that a seemingly acquired lead is willing to wait around until you and your team are ready to present their next step. In this article, we’ll look at why lead response time is so important … Read more
Your website messaging might be costing you opportunities. Submit your site, and our system will analyze every key page the way a strategist would—highlighting what’s working, what’s unclear, and where you’re losing attention.
Your website messaging might be costing you opportunities. Submit your site, and our system will analyze every key page the way a strategist would—highlighting what’s working, what’s unclear, and where you’re losing attention.