Marketing is a very old tradition, as is sales. One can imagine salesmen haggling with customers in the marketplaces of ancient Babylon. Where there is trade, there is sales. In the early 20th century, one Frank Hutchinson Dukesmith wrote an article for Salesmanship Magazine that presented the first break-down of the buyer’s journey. He used the acronym … Read more
You probably put a lot of hard work into your content marketing strategy. Unfortunately, you don’t always have the time to create articles that are informative and valuable. When this happens, repurposing old content may be a great way to keep your audience engaged, get traffic, and make the most out of your efforts. Here … Read more
You work your pants off to come up with great content ideas and provide a seamless experience to your visitors. Yet, you just can’t seem to be able to turn your inbound traffic into cold hard cash. Lead nurturing might be the answer to your problems. Let’s be honest: not all of your visitors will … Read more
A question as old as time and something that every company wants to know as they evaluate their potential inbound marketing partner. A typical response includes something around having the best talent or an innovative process. While that’s great, we believe that there are two distinct gaps that Grey Matter can fill for your organization. … Read more
There are plenty of trigger events that can spur a prospect into buying a product or service. Here are a few events that we’ve seen either create a buying process or increase the speed of the buying process. Activities within a company that trigger a higher chance of purchasing a product or service are: Company … Read more
We recently came across an article in Business Insider that shared how SalesForce grew at an early stage. The article highlighted one of the first sales executive’s (David Rudnitsky) who was the main catalyst for their growth. Upon reading the tips and rules that he shared with Business Insider, we felt compelled to relay them … Read more
