Business Strategy Archives - Page 2 of 2

Common Mistakes to Avoid in Manufacturing Marketing

Avoid Mistakes in Manufacturing Marketing

Marketing to manufacturers comes with unique challenges, and many businesses fall into the same pitfalls. Whether you’re a seasoned expert or novice, avoiding common mistakes can significantly impact your manufacturing marketing success.

Are you keeping up with the changes in this industry? Too often, manufacturers focus only on their products or rely on outdated marketing techniques (like trade shows) that may no longer resonate with today’s B2B buyers. To create an effective marketing strategy for manufacturers, you must adapt to industry shifts and prioritize engagement through modern digital strategies.

9 Marketing Misconceptions Holding Your Business Back

Marketing misconceptions and myths to overcome

Long sales cycles, complex decision-making processes, and the constant need to prove ROI often create confusion in the marketing world about what works—and what doesn’t. Let’s cut through the noise. This blog tackles five persistent myths about marketing and reveals how addressing these misconceptions can help unlock measurable growth opportunities for your business.

Reasons Why Customer Acquisition Tactics Fail in B2B

Custom Acquisition Tactics Fail - Find Out Why

Customer acquisition tactics are crucial for business strategy. Many companies fail to use them well. It’s key to understand why these tactics don’t work within the broader customer acquisition process. Entrepreneurs and marketers who want to expand their customer base must investigate this topic. This post looks at common mistakes in targeting and messaging.

Beyond Media Spend:Budgeting for Martech, Personnel, and Agency Support in B2B Marketing

man and woman working in front of laptop

If you’re a marketer struggling to understand where to allocate resources, this post will help you make better decisions to achieve your business goals. A comprehensive approach to budgeting can be the difference between a marketing strategy that works and one that falls flat.

Reverse-Engineering Your Marketing Budget:

woman wearing glasses reviewing budget documents in front of her laptop computer

Budgeting for marketing is no small task. There are many moving parts, and it can be difficult to know where to begin. In this post, we’ll focus on the part of your marketing budget that’s directly tied to generating revenue. Other critical aspects, like staff costs, agency fees, and MarTech expenses, will be covered in a future post.

Strategic Digital Marketing Budgeting for a Successful 2024

You’re staring at ambitious growth targets for 2024, and the task of shaping a marketing budget to hit these numbers lands squarely on your desk. Where do you even begin? It’s like standing at the foot of a mountain, knowing you must reach the summit, but the path is shrouded in fog. In the tumultuous … Read more

Blend Best Practices & Next Practices

At Grey Matter, we hear and read a lot about marketing best practices, whether that is via a blog post like our own or one of the many marketing conventions we attend. While we completely agree that every marketing organization should be incorporating best practices for their clients, and we agree with the definition of … Read more

3 Barriers To Early Business Growth

During the work we’ve done with our partners, we’ve identified that small business owners & entrepreneurs run into 3 different but equally tough barriers to business growth from a marketing standpoint: 1. They’re Time & Budget Constrained – Owners should be focusing on what they truly excel at and leverage outside resources whether that’s through technology or more hands on … Read more

Common Mistakes to Avoid in Manufacturing Marketing

9 Marketing Misconceptions Holding Your Business Back

Reasons Why Customer Acquisition Tactics Fail in B2B

Beyond Media Spend:Budgeting for Martech, Personnel, and Agency Support in B2B Marketing

Reverse-Engineering Your Marketing Budget:

Strategic Digital Marketing Budgeting for a Successful 2024

Blend Best Practices & Next Practices

3 Barriers To Early Business Growth

Sign-Up for the newsletter!

Quick Links

Services

Does Your Messaging Work?

Let Our Trained System Show You in Minutes

Does Your Messaging Work?

Let Our Trained System Show You in Minutes